Press Release
Source: Torbay Holdings Inc.
Torbay Holdings Inc: Quill Mouse Media Blitz Set To Commence
Monday August 18, 12:50 pm ET
NEW YORK--(BUSINESS WIRE)--Aug. 18, 2003--Torbay Holdings Inc. (ticker OTCBB:
TRBY.OB) REPORTS this morning that preparation for TRBY's Media Blitz campaign
is now complete. Print media and radio scripts are being disseminated and
video footage for TV and "in flight" circulation is in the 'can'. Content is
edited for specific airings. The list of scheduled events thus far is as
follows:
August 18, 2003: WLIW Channel 21 PBS Station. Between 7:00 pm and 11 pm EDT.
August 21, 2003: Pittsburgh Post Gazette, Business Section: A Quill review by
computer journalist and broadcaster David Radin who in his email stated. "I've
been impressed by the product, and it shows in my column." The date of
publication could change. Visit
www.megabyteminute.com
click on Newspaper Articles tab on the 21st or Thursday's following.
August 23/24, 2003. Two eight minute Spotlight's on BTV Business Television's
Summer 2003 series broadcast Nationally across Canada into the U.S. and Israel
Info at:
http://www.tvamediagroup.com/html/BTV_Media_Schedule.html
Throughout September 2003: Health & Home Report. A consumer TV newsmagazine
that covers topics related to consumer health, fitness, nutrition and
lifestyle. Each 1/2 hr. episode airs on more than 200 broadcast outlets,
network affiliates and cable systems nationwide. For more Information:
http://www.tvamediagroup.com/html/hhr.html
Information as to other Media Blitz events will be released as it becomes
available.
Tom Large, President & CEO of TRBY stated: "We are delighted to be getting
underway. As always, extensive planning and preparation have gone into the
production of these pieces (save for independent journalist reviews) to
communicative our message as clearly as possible. In terms of 'Mice & Men', it
appears our mice are far more reliable: as plans and expectations of an early
filing, for external reasons, changed last week to the need to engage a new
'preparing accountant' (as opposed to SEC reporting accountant). Our
reasonable expectations are to be timely filed.
"Concerns over the holiday impact on sales in the months of July and August
appear to have been unfounded as, even without any media support and web
traffic down, July was near the previous quarter monthly average and August
has already equaled July. We are consistently taking orders for the $150
Virtually Hands Free Mousing (VHF) System and Quill Well Mouse Mats. Corporate
orders and orders to email addresses ending in ".gov" continue and we are now
receiving second and third order placements from such accounts."
"It is our belief that our product is working in the hands of its users and
meeting the expectations that we have set for it. Our understanding is that
there is a growing awareness of the issues of computer mice by corporate
Ergonomists that will likely further the development of that aspects of our
business."
"The Media Blitz campaign, now underway, will help to spread our message to
the computer using public. In one (or more) of the Health TV program airings
featuring RSI and the Quill, Professor Hedge, from Cornell University,
explains on camera that if you mouse for more than 20 hours a week in a
non-neutral posture (as with ordinary mice), within 2-5 years, you will get
RSI Symptoms. The science of biomechanics delivers neutral posture and is
fundamental to the IPR we own and are exploiting in our products."
Contact:
Torbay Holdings Inc
Tom Large, 1 877 GO-QUILL
tom@trby.com
TRBY Website: www.trby.com
Quill Website:
www.quillmouse.com
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