PracticeXpert Retains TVA for Media Blitz Campaign


Press Release

Source: PracticeXpert, Inc.

PracticeXpert Retains TVA for Media Blitz Campaign

Friday September 12, 10:42 am ET


LOS ANGELES, Sept. 12, 2003 (PRIMEZONE) -- PracticeXpert, Inc. (OTC BB:PXPT.OB - News) today announced that it has retained TVA Productions to develop and launch a national media campaign.

TVA Productions, located in Studio City, California (, has a sixteen-year history of providing cost-efficient and effective media packages for Fortune 500 companies, national brands, major advertising agencies, emerging companies and newly launched products. Existing and previous customers include Lexus, Sony, Textron, Vivendi Universal, Westinghouse, Ogilvy, and Hill & Knowlton. TVA team members have won over 40 well-recognized media industry awards.

Under this program, TVA will assist PracticeXpert in launching its PXpert(tm) patient encounter system and medical billing service on a national basis. The ``media blitz'' program is designed to build brand awareness with the public and medical community by mass dissemination of information on TV, print, radio, and the Internet. TVA guarantees a minimum of 22,000 editorial placements, 100,000 eBroadcasts, and 2,000 Internet Video Streams, all generating an estimated 43 million viewer impressions. The program includes a broadcast-quality 90-second narrated Video News Release, followed by up to 13 minutes of B-Roll and Sound Bites, distributed via satellite and Beta Broadcast Masters for inclusion on national and local news programs and talk shows. Also included is a 2-8 minute segment designed for national TV newsmagazines such as ``Business World News,'' ``Health World News,'' ``Entertainment World News,'' ``Health & Home Report'' and ``BTV - Business Television''. To target radio audiences, a 30-60 second Radio News Release will be professionally recorded and distributed in script form and on CD to 6,600 radio stations for use on regular news, music and talk shows.

Jonathan Doctor, chief executive officer of PracticeXpert, Inc., stated, ``We've developed a premier patient encounter system that, combined with our top-rate medical billing service, delivers more to physicians. It's time we let everyone know about it. We have the system and the service, it works, and it's being used by physicians right now to get physicians paid accurately and to improve efficiencies. We firmly believe if physicians are not using the PXpert system combined with our billing service, they should be. This national media campaign is designed to build brand recognition for PXpert, to help generate new business and to also set the stage in the medical community as we begin rolling out our national sales force over the coming months.''


About PracticeXpert, Inc.

PracticeXpert, Inc., a healthcare technology and services company, is in the business of developing and deploying systems, technologies and services designed to improve operational efficiencies, reduce billing errors and enhance cash flow for medical practitioners. Its services revolve around its flagship patent-pending hand-held patient encounter system, PXpert(tm), and include medical billing, collections, transcription, clinical trial accruals, contracting and practice management. For additional information visit

Note: Any statements released by PracticeXpert, Inc. that are forward- looking, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act. Editors and investors are cautioned that forward-looking statements invoke risk and uncertainties that may affect the Company's business prospects and performances. These include economic, competitive, governmental, technological and other factors discussed in the statements and in the Company's filings with the Securities and Exchange Commission.



PracticeXpert, Inc.

Michael Manahan, CFO, Investor Relations
(800) 661-9984

Mohajer, Philpy & Hiles
Product and Trade Relations:
Mike Hiles
(310) 234-3200