|
|
Audience Composition
|
Index*
|
|
AGE
|
|
|
|
18-49
|
75%
|
115
|
|
25-54
|
72%
|
121
|
|
35-49
|
41%
|
129
|
|
EDUCATION
|
|
|
|
College Educated
|
83%
|
172
|
|
College Graduate Plus
|
59%
|
268
|
|
Post Graduate Degree
|
25%
|
348
|
|
HOUSEHOLD INCOME
|
|
|
|
$75,000+
|
59%
|
272
|
|
$100,000+
|
47%
|
417
|
|
$150,000+
|
12%
|
607
|
|
Median Household Income: $93,822
|
|
|
|
BUSINESS TRAVEL ACTIVITIES
|
|
|
|
Took 6+ Domestic Air Trips in Past Year
|
17%
|
737
|
|
Took International Trip in Past 3 Years
|
31%
|
1114
|
|
PROFESSIONAL POSITIONS
|
|
|
|
Top Management
|
12%
|
315
|
|
Professional / Managerial
|
28%
|
290
|
|
Company Size: 1000+
|
34%
|
211
|
|
INTERNET PROFILE
|
|
|
|
Any Internet Access
|
78%
|
183
|
|
Usage in Past 30 Days
|
70%
|
417
|
|
Usage of E-mail
|
63%
|
272
|
|
UPSCALE LIFESTYLE
|
|
|
|
Took Cruise in Past 3 Years
|
18%
|
305
|
|
Played Golf in Past Year
|
21%
|
195
|
|
Used $250+ Travelers Checks
|
35%
|
373
|
|
Used Credit Card for Business
|
37%
|
260
|
|
Participated 3+ Public Activities in
Past Year
|
42%
|
206
|
|
Owns Real Estate Beyond Home
|
18%
|
194
|
|
Took International Vacation in Past
3 Years
|
68%
|
479
|
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