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People of Earth - Through music and multimedia this non profit is helping the children of the world

Agency:

TVA

Writer:

Todd Erickson

Client:

Federation of Sound/Laurenvision

Producer:

Project:

People of Earth sponsorship video

Director:

Title:

People of Earth

Art Director:

Subject:

Medium:

Job #:

Contact:

Code #:

Draft:

REVISED 3rd DRAFT

(see Programming Schedule for specific airtimes)

 

SCRIPT

VIDEO

AUDIO

TWO SHOT, ANCHORS IN STUDIO

PUSH IN ON ANCHOR 1

ANCHOR 1:

It’s been said that music is THE international language.

Indeed, it is a routinely accepted fact by scholars throughout the socio-political world, that music is the only form of communication that knows no boundaries.

CUT TO ANCHOR 2

ANCHOR 2:

That’s right, [ANCHOR 1]. We witness this in every Olympics festival, how music is the primary tool used to spread peace and goodwill among the nations. Music is THE one common denominator that brings people together from every corner of the earth.

BACK TO ANCHOR 1

ANCHOR 1:

Our next story is based on the power of music and the power of an idea shared by two men—who until a few months ago, were not even acquainted with each other. Both, however, shared a desire to help bring peace and harmony to the youth of the world through music and technology. It’s a story that, perhaps now more than ever before, the world needs to hear. [REPORTER] begins [his/her] report in Florida.

ESTABLISHING SHOT OF DENNIS WALKING INTO HIS OFFICE BUILDING
(IF THERE IS A SIGN DISTINGUISHING IT AS “FEDERATION OF SOUND”)

OR,

ESTABLISHING SHOT OF DENNIS IN AN OFFICE ON THE TELEPHONE (Use office at recording studio)

REPORTER VO:

Dennis McLaughlin spent the past twenty-five years of his life in the communications industry, engineering and developing the complex infrastructure of the Internet. Throughout his career, McLaughlin dreamed about the promise he believed the Internet held for creating a true global village among the Earth’s divergent cultures and people.

MED SHOT DENNIS

(ANOTHER ANGLE IF CUTTING FROM OFFICE SHOT)

DENNIS McLAUGHLIN SOUNDBITE:

The dream I have is one that I think most people share—it’s a dream of global peace and unity for our children to grow up in. A world without war, without terrorism and without oppression for all.

SLOWLY PUSH INTO CLOSE UP ON DENNIS FROM PREVIOUS SHOT

DENNIS McLAUGHLIN SOUNDBITE CONT’D:

Most people have resigned to the mentality, that there is nothing they can do to make global peace a reality. I don’t think like that, I believe if people work together and we educate our children then global peace can be a reality. We have the technological means at our disposal today to reach out to the world’s next generation and make this happen.

ARCHIVAL FOOTAGE OF LAUREN PERFORMING ON THE “STAND FOR WHAT IS RIGHT” TOUR

REPORTER VO:

Lauren Stalnecker is an award-winning filmmaker and performing artist who conceived “Stand for What is Right,” a Blockbuster-released movie with over thirty-two film awards to its credit. The movie’s companion pop music tour reached nearly four million teenagers through two-hundred-and-fifty live performances.

ANOTHER CLOSER SHOT OF LAUREN FROM ARCHIVAL FOOTAGE, THIS ONE MORE RECENT, IF POSSIBLE, THAN THE “STAND FOR WHAT IS RIGHT” TOUR

REPORTER VO:

The tour addressed issues that teens struggle with in their everyday lives, such as tolerance, honesty, and violence. Ever since the success of the “Stand for What is Right” tour, Lauren has dreamed of producing a message of unity and hope onto the world stage.

ESTABLISH LAUREN SITTING AT MIXING BOARD IN RECORDING STUDIO

SLOWLY, PUSH IN TO MED SHOT

LAUREN STALNECKER SOUNDBITE:

1- Explains how he and Dennis were introduced to each other through mutual contacts that knew about their shared dream of working with youth for world peace.

2- Perfect complement of skill sets: Dennis brings business and technological expertise to the project, while he is developing the curriculum and the live performance program.

“PEOPLE OF EARTH” MUSIC UNDER THIS SHOT OF REPORTER’S STANDUP IN THE RECORDING STUDIO

REPORTER STANDUP:

The result of these two dynamic individuals coming together in a shared dream is the “People of Earth” project. The project takes its name from the song Lauren wrote as a title anthem to reach out and unite others to this cause.

SHOT OF DENNIS AND LAUREN SITTING AT CONFERENCE TABLE, DISCUSSING/LOOKING AT ARTIST PHOTOS, STAGE DESIGN PLANS, ETC.

REPORTER VO:

Dennis McLaughlin and Lauren Stalnecker envision the People of Earth project will work to break down cultural barriers and foster real communication opportunities between youth throughout the world.

MED SHOT OF DENNIS

DENNIS SOUNDBITE:

To begin with, it’s important to understand that the People of Earth project will target the forty-eight countries that have signed on to participate in the United Nations Cultural and Scientific Exchange initiative. Just twenty of these countries, alone, represent more than 200 million youth that can be reached by the People of Earth project.

STOCK FOOTAGE OF UNITED NATIONS BUILDING,

OR

SHOT OF WORLD MAP, EMPHASIS ON EUROPE, MIDEAST, AFRICA, ASIA

REPORTER VO:

The countries participating in the U-N’s scientific and cultural exchange initiative maintain a certain level of structure in their school systems that will be able to support or integrate educational materials the People of Earth project will provide.

STOCK FOOTAGE OF THIRD WORLD CLASSROOM

OR

MIXED RACE CLASSROOM

REPORTER VO:

The People of Earth curriculum will provide education through entertainment where youth can learn about cultural differences and embrace the values of freedom.

OTS REPORTER ON LAUREN

CUTAWAY TO REVERSE SHOT ON REPORTER

LAUREN SOUNDBITE:

[to the effect of]:

“Keep in mind the driving force behind all this is the music--and the performing artists who will bring the music to the kids. First and foremost, it will be entertaining for the kids—it has to be—because that will allow us to introduce the educational aspects of the program, too.”

SHOT OF LAUREN SHOWING REPORTER 8X10 B&W HEADSHOTS OF PROMISING ARTISTS

NOTE: WE WON’T SEE EXACTLY WHO THESE ARTISTS ARE THE WAY THE SHOT IS FRAMED

REPORTER:

Stalnecker says he is assembling some of the finest musicians, performers, and recording artists who will give the live program its broadest appeal to a world audience.

MED SHOT DENNIS

DENNIS SOUNDBITE:

[to the effect of]:

“That’s where Lauren excels—on stage and in the recording studio with the music and choreography—bringing all the creative elements together. It’s just amazing what he can do. He really knows how to communicate with kids.”

MED SHOT CELEBRITY (DIFFERENT ANGLE FROM PRECEDING SHOT OF DENNIS)

CELEBRITY SOUNDBITE:

[to the effect of]:

“When I heard about this idea, I told Lauren I had to be involved. I can’t wait to get started. I really believe that we are going to have a huge impact on breaking down barriers between kids from different cultures.

WIDE SHOT OF CELEBRITY IN THEIR OWN ENVIRONMENT

PUSH IN TO MED SHOT

CELEBRITY SOUNDBITE:

[to the effect of]:

It’s an idea that addresses the fear and mistrust—the disharmony in the world--through a viable, longterm solution. If we give kids throughout the world music and knowledge, coupled with the means to communicate with each other in their own language, rather than destructive weapons and violent ideologies, then we’ll really begin to see the seeds of peace in this world.

SHOT OF DENNIS AND LAUREN AT THE CONFERENCE TABLE (A DIFFERENT ANGLE THAN PREVIOUS SHOT AT CONFERENCE TABLE)

OR

SHOT OF DENNIS AND LAUREN AT RECORDING STUDIO MIXING BOARD

REPORTER:

Stalnecker said the non-profit’s first order of business is to assemble a group of well-known recording artists to record the concept album from which the curriculum will be designed around.

MED SHOT LAUREN

LAUREN SOUNDBITE:

[to the effect of]:

The beauty of this is that the music will be able to stand on its own. Dennis is tapped into some of the best re-mix artists in the dance market, and they are going to create some amazing global music tracks that will underscore the lyrically thematic compositions on the album.

ASIAN TEEN ON COMPUTER, TYPING ON CHAT LINE

CUT TO AMERICAN TEEN, TYPING ON CHAT LINE, TOO--SMILES

LAUREN SOUNDBITE:

But, then we’re going to pack the educational disks with music videos, and artist interviews, and interactive materials that will teach kids how to communicate, how to share their dreams and ideas with each other, and to look for, and appreciate the beauty in the diverse cultures of our world.

MAINTAIN PREVIOUS SHOT FOR A BEAT, THEN--

CUT TO MIDDLE EASTERN TEEN, ON INTERNET CHAT, READS, THEN SMILES

CUT TO HISPANIC TEEN READING ONLINE CHAT

REPORTER:

McLaughlin says that it’s important to bring on board the right mix of sponsors for this ambitious program, not only because of the worldwide audience they will reach, but because the curriculum’s message will be heavy on communication and harmony.

MAINTAIN PREVIOUS SHOT

DENNIS SOUNDBITE:

[to the effect of]:

“We feel a great sense of responsibility to make sure our corporate sponsors believe in our message.”

CUT TO MED SHOT OF DENNIS

SLOWLY PUSH IN TO CLOSE UP

DENNIS SOUNDBITE CONT’D:

They have to care about the future of the youth in this world, and in turn, we are going to provide fantastic exposure for them with our program, so that they will be proud to say, “we sponsor the People of Earth project.” In essence, it’s a high profile community relations program for the global community.”

BACK TO TWO SHOT, ANCHORS IN STUDIO

PUSH IN ON ANCHOR 1

ANCHOR 1:

What an amazing story! Thanks, [REPORTER]. I wonder what the odds are against two individuals with similar aspirations to build a better world, possessing skills that complement each other so well, being able to actually hook up and then working together to make that dream become a reality?

CUT TO ANGLE ON ANCHOR 2

ANCHOR 2:

Yes, it IS an amazing story. And, we’ll be sure to follow it for you in the coming months, as there seems to be a lot of interesting new developments on the horizon.

BACK TO TWO SHOT OF ANCHORS, FAVORING ANCHOR 2

GRAPHIC SUPER: DESIGNATED URL

ANCHOR 2:

You can find more information on the People of Earth project on our website at www.peopleofearth.org. From all of us here at Entertainment World News, thanks for tuning in, and be sure to join us next time.