VIDEO |
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AUDIO |
TWO SHOT, ANCHORS IN STUDIO.
PUSH IN ON ANCHOR 1. |
ANCHOR 1: |
For the past two decades, interactive home
entertainment has revolved around board games and rapidly
evolving game consoles from Nintendo, Sony and Microsoft.
Now, thanks to a company named Make Your Move, a
new revolution in the interactive game industry is taking
place.
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ANGLE ON ANCHOR 2. BG: ROLL
ARCHIVAL NFL FOOTAGE OF HENRY IN ACTION |
ANCHOR 2: |
Make Your Move is an interactive
entertainment game company that was founded by Henry
Rolling, a former standout linebacker in the National
Football League, and a college graduate with two degrees
in economics.
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MAINTAIN ANGLE ON ANCHOR 2.
BG GRAPHIC: MASTHEAD OF “SPORTS ILLUSTRATED,” WITH STORY
ON HENRY WITH PHOTO OF HIM AT CHESS BOARD |
ANCHOR 2: |
When Henry was in the NFL, he developed
some multi-player board games based on some old classics;
checkers, chess and backgammon. He was hooked on the
social interactivity and level of skills these games
fostered.
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ANGLE ON ANCHOR 1. SLOWLY
PULL BACK TO TWO-SHOT OF ANCHORS IN STUDIO. |
ANCHOR 1: |
But, that was just the beginning. Henry’s
vision for interactive home entertainment transcended
what is available in the marketplace, and so he formed
Make Your Move to develop an entirely new sector
of interactive, multi-player game possibilities.
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ESTABLISHING SHOT OF REPORTER.
(THIS COULD BE OUTSIDE OF MYM HQ, OR INSIDE IN FRONT OF
LARGE POSTERS OF MYM GAME PACKAGING, ETC.) |
ANCHOR 1: |
BWN Reporter, NAME SURNAME, is in Reno,
Nevada at the headquarters of Make Your Move with more on
this story.
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SLOWLY PUSH IN TO MED SHOT OF REPORTER. |
REPORTER STANDUP: |
Thanks, Anchor One and Anchor Two. I spoke
with Henry Rolling earlier, and I have to say that you
cannot help but get the impression that he has transferred
the same intensity and focus that he displayed on the
gridiron to the game industry. He has a real passion for
Make Your Move and what he believes they will accomplish
in the game industry.
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MED SHOT HENRY ROLLING.
SUPER IN CG THAT READS: “HENRY ROLLING,
FOUNDER AND CHAIRMAN OF MAKE YOUR MOVE, INC.” |
HENRY ROLLING SOUNDBITE: |
Suggested comment: “I have always loved
studying a subject and tearing it apart—learning it from
the inside out, if you will. Just as I did with opposing
playbooks in the NFL, I’ve intently studied the game
industry and all the market research available in order to
identify the best way to be successful.”
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CUT TO SHOTS OF STACKS OF BOARD GAMES IN
AISLES AT TOY STORE. SHOW DISPLAY CASES OF GAMES AND
PLAYER CONSOLES. |
HENRY ROLLING V.O. SOUNDBITE: |
Suggested comment continued: “The
competition in the game industry is substantial. Research
clearly indicates that there is opportunity for success
when you take a proven winner and then expand or improve
upon it. And we know from our test marketing phase with
our first tier games that we are clearly on the right
track.”
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TWO-SHOT OF REPORTER AND HENRY IN HENRY’S
OFFICE. |
REPORTER: |
Do you have a formula you think will help
you be successful in the home entertainment industry?
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MED SHOT OF HENRY. REVERSE
SHOT OF REPORTER NODDING. |
HENRY ROLLING: |
Suggested comment: “Well, first of all, I
knew we needed executives with a successful track record
of experience in technology startups. I was fortunate to
find a highly successful technology executive with more
than thirty years of experience who shares my vision of
the future of consumer electronic game platforms.
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BACK TO MED SHOT OF HENRY. |
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He, in turn, as president and C-E-O of our
company, brought in a highly experienced, top-notch
executive to spearhead our sales and marketing strategy.
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SHOT OF BILL COSBY FROM TOURNAMENT
ARCHIVAL FOOTAGE. |
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On top of that, we can add the affirmation
of one of the world’s greatest entertainers and educators,
Bill Cosby, that we were on the right track with our games
and our target market. That is a big plus.”
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ARCHIVAL FOOTAGE OF TOURNAMENT FROM 1998
or 1999. SHOW MR. COSBY INTERACTING WITH
PLAYERS AND MEDIA. SHOW PLAYERS INVOLVED IN
GAME PLAY. |
REPORTER: |
Bill Cosby first became involved with
Henry Rolling and the innovative game of Cube Checkers
when he hosted the world’s largest checkers tournament
known as the Bill Cosby Cube Checkers Challenge. The
events were held at FAO Schwartz and Target Stores and
benefited the Hello Friend/Ennis William Cosby Foundation.
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THIS COULD BE TAKEN FROM ARCHIVAL
TOURNAMENT FOOTAGE, (IF COMMENTS ARE SIMILAR TO QUOTES
CULLED FROM PRESS RELEASES). |
BILL COSBY SOUNDBITE: |
(taken from press releases): “This game is
like a magnet. Kids actually want to take a break from the
computer to play it. With each move, you get more excited
because your pieces become more valuable, and you want to
protect them. You have to learn to think ahead and
anticipate your opponent’s moves.”
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ARCHIVAL TOURNAMENT FOOTAGE. |
BILL COSBY SOUNDBITE CONT.: |
“Fun and challenging games like this are
an effective tool to get families and neighbors closer
together. It’s a game concept that’s all about creating a
sense of connectivity with others, which makes it so much
more appealing than games that tend to isolate
individuals.”
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MED SHOT GAME INDUSTRY ANALYST.
SUPER IN CG GRAPHIC WITH ANALYST’S NAME and TITLE. |
GAME INDUSTRY ANALYST: |
Suggested comment: “Bill Cosby’s
endorsement value is huge, especially when you are talking
about reaching a target market that places a premium on
fun, interactive games that increase the sense of
community, and subtly enhance decision making skills. It’s
difficult to imagine anyone better suited to endorsing
Make Your Move’s type of games than one of the world’s
most beloved entertainer-slash- educators.”
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REPORTER STANDING BY TABLE WITH MYM BOARD
GAMES SET UP ON DISPLAY IN CONFERENCE ROOM. (MYM POSTER
SIZE GRAPHICS OF GAME PACKAGING SHOULD ADORN WALLS IN
BACKGROUND). |
REPORTER STANDUP: |
Henry Rolling mentioned that Make Your
Move had secured TWO key executives that would play a
major role in the company’s success. The first of these
was Dr. Larry Hinderks, a PHD in physics from the
University of Kansas who holds 14 patents in compression,
transmission, and data networking.
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MED SHOT HENRY ROLLING.
INSERT SHOTS OF WIRELESS PHONES WITH PHOTO CAPABILITIES.
INSERT FAMILY WATCHING LARGE SCREEN PLASMA TV, AND SHOW
REMOTE CONTROL IN HAND OF A VIEWER. |
HENRY ROLLING SOUNDBITE: |
Suggested comment: “Dr. Hinderks, our
President and C-E-O of Make Your Move has founded and
managed successful technology companies for over 32 years.
His leadership and technology background provide the
essential elements to lead our management team. His
knowledge and experience will help us to quickly meet our
business and product development objectives as we create
an entirely new sector of portable interactive
entertainment for the home and beyond.”
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ESTABLISH DR. HINDERKS IN HIS LAB OR
OFFICE. CUT TO MED SHOT OF DR. HINDERKS.
SUPER IN CG THAT READS: “DR. LARRY HINDERKS, PRESIDENT
& CEO, MAKE YOUR MOVE, INC.” |
DR. HINDERKS SOUNDBITE: |
Suggested comment: “When Henry shared his
ideas for Make Your Move with me, I couldn’t help but get
excited because I had identified the same interactive game
space as an area with significant opportunities. Reaching
game players via the Internet as well as our forthcoming
Entertainment Platform promised the right business and
technical challenge that made me eager to lead this
effort.”
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SAME SHOT AS PREVIOUS STANDUP, WITH MYM
BOARD GAMES SET UP AND DISPLAYED ON TABLE IN CONFERENCE
ROOM. REPORTER MOVES TOWARD CAM INTO MED
SHOT TO EMPHASIZE “HEAVYWEIGHTS” MENTIONED. |
REPORTER STANDUP: |
Make Your Move’s other piece of the
corporate puzzle was solved when Dr. Hinderks appointed
Alice Heiman, as Chief Sales Officer and Senior Vice
President of Sales and Marketing. Alice Heiman is an
expert in sales and marketing strategies with years of
experience consulting such heavyweight clients as Coca
Cola, Hewlett Packard, Macromedia, and InstallShield, to
name just a few.
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LARRY HINDERKS SOUNDBITE: |
Suggested comment: “Since Make Your Move
has a four-tiered approach to our game business, it was
critical that we find someone who was capable of managing
the sales and marketing process at every game platform
level. I really thought it might take two or three people
to accomplish this objective, but Alice Heiman is one of
those rare, one-in-a-million professionals with the proven
skill set to make it happen for us.
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ESTABLISHING SHOT OF ALICE IN FRONT OF
POSTER SIZE MYM GAME GRAPHICS. INSERT
ARCHIVAL FOOTAGE OF ALICE LECTURING TO CLASS (IF IT
EXISTS) IF NOT, REVERSE SHOT OF REPORTER. |
ALICE HEIMAN SOUNDBITE: |
Suggested comment:
“Make Your Move presents an exciting and
challenging turn in my career. It is one of the most
compelling opportunities I have encountered because it
allows me to use all of the creative abilities and
resources I possess as a sales and marketing strategist,
educator, business owner, and even as a parent.
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CUT BACK TO ALICE. SUPER IN
CG THAT READS: “ALICE HEIMAN, CHIEF SALES OFFICER, SR.
VP, MAKE YOUR MOVE, INC.” |
ALICE HEIMAN SOUNDBITE CONT.: |
It is exciting to help this company grow
from the timeless board games that Mr. Rolling copyrighted
to the multi-platform entertainment company that we are
becoming. I am eager to position our company in the
marketplace and bring these entertainment innovations to
consumers.
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ESTABLISH TWO-SHOT OF REPORTER AND ALICE
HEIMAN IN HER OFFICE. |
REPORTER: |
Alice, when you talk about Make Your
Move’s multi-tiered approach to the game market, what
exactly do you have in mind for your company? Is it
possible to sum up what your strategy is for establishing
your brand of games?
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SLOWLY PUSH IN TO MED CLOSE UP OF ALICE. |
ALICE HEIMAN SOUNDBITE: |
Suggested comment: “Yes. We talk of a
multi-tiered approach, because our strategy involves the
Make Your Move games in four areas of the home
entertainment and games industry. All of our games will be
able to be played on four platforms; board games,
internet, existing consoles and our unique interactive
entertainment center.
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CUT TO SHOT OF DOUBLES CHESS BOARD AND
PLAYERS. CUT TO ARCHIVAL FOOTAGE OF BILL
COSBY AT CUBE CHECKERS TOURNEY. |
ALICE HEIMAN SOUNDBITE CONT.: |
Suggested comments cont: “We already have
our multi-player board games that have been market tested
and these will be in stores with redesigned packaging that
reflects our new Make Your Move brand. These will be our
first platform for our multi-player games. We will also be
introducing special edition and deluxe versions of our
board games. Later this year we will be licensing our
games for play on existing video consoles. These are very
important traditional game segments for the Make Your Move
brand to be in.”
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SCREEN SHOT OF MYM’S INTERNET GAME PAGE.
SHOTS OF TEENS, FAMILIES, AT COMPUTER, PLAYING ONLINE
GAMES. |
ALICE HEIMAN SOUNDBITE CONT.: |
Suggested comments cont: “We will also be
launching our Internet game site this year, and we have
some unique ideas on how we can attract the online game
audience and keep them coming back. For example we will
offer secure voice communication, so you can talk in real
time with someone you are playing with thousands of miles
away. We’ll also promote the social aspects of our game
site with international tournaments, featuring cash prizes
and sponsored awards.”
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MED SHOT OF DR. HINDERKS.
CUT TO DR. HINDERKS WORKING IN A LAB WITH ENGINEERS, ETC.?
POSSIBLE EMPHASIS ON INSERT SHOTS OF WAVE FORM SCREENS,
METERS, AND SUCH, TO UNDERSCORE IDEA OF LABORATORY,
RESEARCH, AND INNOVATION. (OR,
CONVERSING WITH HENRY AND ALICE IN A CONFERENCE ROOM). |
LARRY HINDERKS SOUNDBITE: |
Suggested comments: “The pinnacle of Make
Your Move’s business plan will be to introduce an entirely
new sector of portable interactive entertainment—one that
does not compete with the current game consoles on the
market. We’ve already filed patents on our interactive
entertainment center, and have arranged some very strong
manufacturing and distribution relationships throughout
the world to support our efforts. We anticipate launching
this new form of entertainment in 2005.”
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REPORTER STANDING, SITS DOWN AT TABLE WITH
DOUBLES CHESS OR CHECKERS SITUATED IN FRONT OF HIM. |
REPORTER STANDUP (TO SITDOWN): |
ANCHOR ONE and ANCHOR TWO, innovation
is the name of the game--no pun intended--in the game
industry. During the past two decades, we’ve witnessed a
series of innovations in the video game sector, but now
Make Your Move is focusing on introducing us to a
completely new interactive entertainment sector.
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CLOSE-UP AS REPORTER MOVES ON OF THE CHESS
PIECES ON THE BOARD |
REPORTER CONT.: |
ANCHOR ONE, it’s going to be exciting to
see exactly what this new interactive entertainment sector
is all about.
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STUDIO SET. TWO SHOT OF ANCHORS. |
ANCHOR 1: |
Okay. Thank you for your in-depth report
on this exciting new game company, REPORTER. Do you have
the website address where we can learn more about Make
Your Move?
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REPORTER AT GAME TABLE.
SUPER IN CG GRAPHIC:
www.makeyourmove.com |
REPORTER: |
Yes, it’s WWW-Dot-MakeYourMoveinc-dot-com.
That’s M-A-K-E-Y-O-U-R-M-O-V-E-I-N-C, Dot-com.
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MAINTAIN TWO SHOT. |
ANCHOR 2: |
Right, thanks. (To other anchor) This is
going to be an interesting story to follow as these games
are launched in the market. I can’t wait to play them with
my family and friends.
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MAINTAIN TWO SHOT. |
ANCHOR 1: |
It really will be fun to watch Make Your
Move “make their moves” Until next time, thanks for
joining us on Business World News.
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