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Make Your Move - Taking classic board games and making them twice as fun

Agency:

TVA

Writer:

Todd Erickson

Client:

Make Your Move, Inc.

Producers:

Project:

Corporate/for BWN edit

Director:

Title:

Art Director:

Subject:

Make Your Move, Inc.

Medium:

Job #:

Contact:

Code #:

Draft:

Rev. 6th draft

(see Programming Schedule for specific airtimes)

 

SCRIPT

VIDEO

AUDIO

TWO SHOT, ANCHORS IN STUDIO.

PUSH IN ON ANCHOR 1.

ANCHOR 1:

For the past two decades, interactive home entertainment has revolved around board games and rapidly evolving game consoles from Nintendo, Sony and Microsoft. Now, thanks to a company named Make Your Move, a new revolution in the interactive game industry is taking place.

ANGLE ON ANCHOR 2.

BG: ROLL ARCHIVAL NFL FOOTAGE OF HENRY IN ACTION

ANCHOR 2:

Make Your Move is an interactive entertainment game company that was founded by Henry Rolling, a former standout linebacker in the National Football League, and a college graduate with two degrees in economics.

MAINTAIN ANGLE ON ANCHOR 2.

BG GRAPHIC: MASTHEAD OF “SPORTS ILLUSTRATED,” WITH STORY ON HENRY WITH PHOTO OF HIM AT CHESS BOARD

ANCHOR 2:

When Henry was in the NFL, he developed some multi-player board games based on some old classics; checkers, chess and backgammon. He was hooked on the social interactivity and level of skills these games fostered.

ANGLE ON ANCHOR 1.

SLOWLY PULL BACK TO TWO-SHOT OF ANCHORS IN STUDIO.

ANCHOR 1:

But, that was just the beginning. Henry’s vision for interactive home entertainment transcended what is available in the marketplace, and so he formed Make Your Move to develop an entirely new sector of interactive, multi-player game possibilities.

ESTABLISHING SHOT OF REPORTER.

(THIS COULD BE OUTSIDE OF MYM HQ, OR INSIDE IN FRONT OF LARGE POSTERS OF MYM GAME PACKAGING, ETC.)

ANCHOR 1:

BWN Reporter, NAME SURNAME, is in Reno, Nevada at the headquarters of Make Your Move with more on this story.

SLOWLY PUSH IN TO MED SHOT OF REPORTER.

REPORTER STANDUP:

Thanks, Anchor One and Anchor Two. I spoke with Henry Rolling earlier, and I have to say that you cannot help but get the impression that he has transferred the same intensity and focus that he displayed on the gridiron to the game industry. He has a real passion for Make Your Move and what he believes they will accomplish in the game industry.

MED SHOT HENRY ROLLING.

SUPER IN CG THAT READS:

“HENRY ROLLING, FOUNDER AND CHAIRMAN OF MAKE YOUR MOVE, INC.”

HENRY ROLLING SOUNDBITE:

Suggested comment: “I have always loved studying a subject and tearing it apart—learning it from the inside out, if you will. Just as I did with opposing playbooks in the NFL, I’ve intently studied the game industry and all the market research available in order to identify the best way to be successful.”

CUT TO SHOTS OF STACKS OF BOARD GAMES IN AISLES AT TOY STORE. SHOW DISPLAY CASES OF GAMES AND PLAYER CONSOLES.

HENRY ROLLING V.O. SOUNDBITE:

Suggested comment continued: “The competition in the game industry is substantial. Research clearly indicates that there is opportunity for success when you take a proven winner and then expand or improve upon it. And we know from our test marketing phase with our first tier games that we are clearly on the right track.”

TWO-SHOT OF REPORTER AND HENRY IN HENRY’S OFFICE.

REPORTER:

Do you have a formula you think will help you be successful in the home entertainment industry?

MED SHOT OF HENRY.

REVERSE SHOT OF REPORTER NODDING.

HENRY ROLLING:

Suggested comment: “Well, first of all, I knew we needed executives with a successful track record of experience in technology startups. I was fortunate to find a highly successful technology executive with more than thirty years of experience who shares my vision of the future of consumer electronic game platforms.

BACK TO MED SHOT OF HENRY.

He, in turn, as president and C-E-O of our company, brought in a highly experienced, top-notch executive to spearhead our sales and marketing strategy.

SHOT OF BILL COSBY FROM TOURNAMENT ARCHIVAL FOOTAGE.

On top of that, we can add the affirmation of one of the world’s greatest entertainers and educators, Bill Cosby, that we were on the right track with our games and our target market. That is a big plus.”

ARCHIVAL FOOTAGE OF TOURNAMENT FROM 1998 or 1999.

SHOW MR. COSBY INTERACTING WITH PLAYERS AND MEDIA.

SHOW PLAYERS INVOLVED IN GAME PLAY.

REPORTER:

Bill Cosby first became involved with Henry Rolling and the innovative game of Cube Checkers when he hosted the world’s largest checkers tournament known as the Bill Cosby Cube Checkers Challenge. The events were held at FAO Schwartz and Target Stores and benefited the Hello Friend/Ennis William Cosby Foundation.

THIS COULD BE TAKEN FROM ARCHIVAL TOURNAMENT FOOTAGE, (IF COMMENTS ARE SIMILAR TO QUOTES CULLED FROM PRESS RELEASES).

BILL COSBY SOUNDBITE:

(taken from press releases): “This game is like a magnet. Kids actually want to take a break from the computer to play it. With each move, you get more excited because your pieces become more valuable, and you want to protect them. You have to learn to think ahead and anticipate your opponent’s moves.”

ARCHIVAL TOURNAMENT FOOTAGE.

BILL COSBY SOUNDBITE CONT.:

“Fun and challenging games like this are an effective tool to get families and neighbors closer together. It’s a game concept that’s all about creating a sense of connectivity with others, which makes it so much more appealing than games that tend to isolate individuals.”

MED SHOT GAME INDUSTRY ANALYST.

SUPER IN CG GRAPHIC WITH ANALYST’S NAME and TITLE.

GAME INDUSTRY ANALYST:

Suggested comment: “Bill Cosby’s endorsement value is huge, especially when you are talking about reaching a target market that places a premium on fun, interactive games that increase the sense of community, and subtly enhance decision making skills. It’s difficult to imagine anyone better suited to endorsing Make Your Move’s type of games than one of the world’s most beloved entertainer-slash- educators.”

REPORTER STANDING BY TABLE WITH MYM BOARD GAMES SET UP ON DISPLAY IN CONFERENCE ROOM. (MYM POSTER SIZE GRAPHICS OF GAME PACKAGING SHOULD ADORN WALLS IN BACKGROUND).

REPORTER STANDUP:

Henry Rolling mentioned that Make Your Move had secured TWO key executives that would play a major role in the company’s success. The first of these was Dr. Larry Hinderks, a PHD in physics from the University of Kansas who holds 14 patents in compression, transmission, and data networking.

MED SHOT HENRY ROLLING.

INSERT SHOTS OF WIRELESS PHONES WITH PHOTO CAPABILITIES.

INSERT FAMILY WATCHING LARGE SCREEN PLASMA TV, AND SHOW REMOTE CONTROL IN HAND OF A VIEWER.

HENRY ROLLING SOUNDBITE:

Suggested comment: “Dr. Hinderks, our President and C-E-O of Make Your Move has founded and managed successful technology companies for over 32 years. His leadership and technology background provide the essential elements to lead our management team. His knowledge and experience will help us to quickly meet our business and product development objectives as we create an entirely new sector of portable interactive entertainment for the home and beyond.”

ESTABLISH DR. HINDERKS IN HIS LAB OR OFFICE.

CUT TO MED SHOT OF DR. HINDERKS.

SUPER IN CG THAT READS: “DR. LARRY HINDERKS, PRESIDENT & CEO, MAKE YOUR MOVE, INC.

DR. HINDERKS SOUNDBITE:

Suggested comment: “When Henry shared his ideas for Make Your Move with me, I couldn’t help but get excited because I had identified the same interactive game space as an area with significant opportunities. Reaching game players via the Internet as well as our forthcoming Entertainment Platform promised the right business and technical challenge that made me eager to lead this effort.”

SAME SHOT AS PREVIOUS STANDUP, WITH MYM BOARD GAMES SET UP AND DISPLAYED ON TABLE IN CONFERENCE ROOM.

REPORTER MOVES TOWARD CAM INTO MED SHOT TO EMPHASIZE “HEAVYWEIGHTS” MENTIONED.

REPORTER STANDUP:

Make Your Move’s other piece of the corporate puzzle was solved when Dr. Hinderks appointed Alice Heiman, as Chief Sales Officer and Senior Vice President of Sales and Marketing. Alice Heiman is an expert in sales and marketing strategies with years of experience consulting such heavyweight clients as Coca Cola, Hewlett Packard, Macromedia, and InstallShield, to name just a few.

LARRY HINDERKS SOUNDBITE:

Suggested comment: “Since Make Your Move has a four-tiered approach to our game business, it was critical that we find someone who was capable of managing the sales and marketing process at every game platform level. I really thought it might take two or three people to accomplish this objective, but Alice Heiman is one of those rare, one-in-a-million professionals with the proven skill set to make it happen for us.

ESTABLISHING SHOT OF ALICE IN FRONT OF POSTER SIZE MYM GAME GRAPHICS.

INSERT ARCHIVAL FOOTAGE OF ALICE LECTURING TO CLASS (IF IT EXISTS)

IF NOT, REVERSE SHOT OF REPORTER.

ALICE HEIMAN SOUNDBITE:

Suggested comment:

“Make Your Move presents an exciting and challenging turn in my career. It is one of the most compelling opportunities I have encountered because it allows me to use all of the creative abilities and resources I possess as a sales and marketing strategist, educator, business owner, and even as a parent.

CUT BACK TO ALICE.

SUPER IN CG THAT READS: “ALICE HEIMAN, CHIEF SALES OFFICER, SR. VP, MAKE YOUR MOVE, INC.

ALICE HEIMAN SOUNDBITE CONT.:

It is exciting to help this company grow from the timeless board games that Mr. Rolling copyrighted to the multi-platform entertainment company that we are becoming. I am eager to position our company in the marketplace and bring these entertainment innovations to consumers.

ESTABLISH TWO-SHOT OF REPORTER AND ALICE HEIMAN IN HER OFFICE.

REPORTER:

Alice, when you talk about Make Your Move’s multi-tiered approach to the game market, what exactly do you have in mind for your company? Is it possible to sum up what your strategy is for establishing your brand of games?

SLOWLY PUSH IN TO MED CLOSE UP OF ALICE.

ALICE HEIMAN SOUNDBITE:

Suggested comment: “Yes. We talk of a multi-tiered approach, because our strategy involves the Make Your Move games in four areas of the home entertainment and games industry. All of our games will be able to be played on four platforms; board games, internet, existing consoles and our unique interactive entertainment center.

CUT TO SHOT OF DOUBLES CHESS BOARD AND PLAYERS.

CUT TO ARCHIVAL FOOTAGE OF BILL COSBY AT CUBE CHECKERS TOURNEY.

ALICE HEIMAN SOUNDBITE CONT.:

Suggested comments cont: “We already have our multi-player board games that have been market tested and these will be in stores with redesigned packaging that reflects our new Make Your Move brand. These will be our first platform for our multi-player games. We will also be introducing special edition and deluxe versions of our board games. Later this year we will be licensing our games for play on existing video consoles. These are very important traditional game segments for the Make Your Move brand to be in.”

SCREEN SHOT OF MYM’S INTERNET GAME PAGE.

SHOTS OF TEENS, FAMILIES, AT COMPUTER, PLAYING ONLINE GAMES.

ALICE HEIMAN SOUNDBITE CONT.:

Suggested comments cont: “We will also be launching our Internet game site this year, and we have some unique ideas on how we can attract the online game audience and keep them coming back. For example we will offer secure voice communication, so you can talk in real time with someone you are playing with thousands of miles away. We’ll also promote the social aspects of our game site with international tournaments, featuring cash prizes and sponsored awards.”

MED SHOT OF DR. HINDERKS.

CUT TO DR. HINDERKS WORKING IN A LAB WITH ENGINEERS, ETC.?

POSSIBLE EMPHASIS ON INSERT SHOTS OF WAVE FORM SCREENS, METERS, AND SUCH, TO UNDERSCORE IDEA OF LABORATORY, RESEARCH, AND INNOVATION.

(OR, CONVERSING WITH HENRY AND ALICE IN A CONFERENCE ROOM).

LARRY HINDERKS SOUNDBITE:

Suggested comments: “The pinnacle of Make Your Move’s business plan will be to introduce an entirely new sector of portable interactive entertainment—one that does not compete with the current game consoles on the market. We’ve already filed patents on our interactive entertainment center, and have arranged some very strong manufacturing and distribution relationships throughout the world to support our efforts. We anticipate launching this new form of entertainment in 2005.”

REPORTER STANDING, SITS DOWN AT TABLE WITH DOUBLES CHESS OR CHECKERS SITUATED IN FRONT OF HIM.

REPORTER STANDUP (TO SITDOWN):

ANCHOR ONE and ANCHOR TWO, innovation is the name of the game--no pun intended--in the game industry. During the past two decades, we’ve witnessed a series of innovations in the video game sector, but now Make Your Move is focusing on introducing us to a completely new interactive entertainment sector.

CLOSE-UP AS REPORTER MOVES ON OF THE CHESS PIECES ON THE BOARD

REPORTER CONT.:

ANCHOR ONE, it’s going to be exciting to see exactly what this new interactive entertainment sector is all about.

STUDIO SET. TWO SHOT OF ANCHORS.

ANCHOR 1:

Okay. Thank you for your in-depth report on this exciting new game company, REPORTER. Do you have the website address where we can learn more about Make Your Move?

REPORTER AT GAME TABLE.

SUPER IN CG GRAPHIC: www.makeyourmove.com

REPORTER:

Yes, it’s WWW-Dot-MakeYourMoveinc-dot-com. That’s M-A-K-E-Y-O-U-R-M-O-V-E-I-N-C, Dot-com.

MAINTAIN TWO SHOT.

ANCHOR 2:

Right, thanks. (To other anchor) This is going to be an interesting story to follow as these games are launched in the market. I can’t wait to play them with my family and friends.

MAINTAIN TWO SHOT.

ANCHOR 1:

It really will be fun to watch Make Your Move “make their moves” Until next time, thanks for joining us on Business World News.