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JAMPRO

Agency:

EPIC NEWSGROUP

Writer

LYNNETTE BAUM

Client:

JAMPRO

Producer:

 

Project:

Director:

 

Title:

Medium:

Subject:

Contact:

Job #:

Draft:

Code #:

 

 

SCRIPT

 

VIDEO

ON-CAMERA:

AUDIO

1

Studio News Desk

Reporter

 

Image of turning world in the background that enlarges to Jamaica .

Reporter

 

 

Welcome to a special edition of Business World News , where we search worldwide to bring you leading edge companies and global business opportunities. Hi! I'm (name).

2

Reporter

 

Montage of beaches, natural wonders and dancing tourists.

Reporter

 

 

When you think of Jamaica , what comes to mind? White sands? Natural rainforests? or popular reggae music?

3

Reporter

Over-flight shot of a thriving metropolis and/or visuals of the client's choice

Reporter

 

Always a leader in tourism, Jamaican investment prospects are expanding into diverse business opportunities.

4

Reporter

 

 

Reporter

Jamaica is far more than a just vacation hot spot. Rated as one of the best places to do business by the World Bank in 2004, Jamaica is emerging as the investment center of the Caribbean . Located just an hour and ten minutes from Miami and a hop-skip-and-a-jump from the US Eastern Seaboard, Jamaica's economy attracts investors not only in Tourism, but also in Knowledge Services, Agro-business, Mining, Creative Industries, Shipping, and Logistics. This strategic hub is ranked seventeenth in the world for attracting investments.

Reporter

Today's Opportunities, Tomorrow's Success enlarged on screen.

Reporter

 

 

Today's Opportunities, Tomorrow's Success is Jamaica 's new catch-phrase, as lucrative Jamaican investment opportunities bring fresh options to the world marketplace.

 

Reporter

Reporter

 

 

And, these business opportunities mean big money for investors…

 

Cut to :

 

In studio.

 

Reporter

On - Camera:

 

 

With the beauty of coral reefs, white sand beaches and lush rainforests to entice them, it's no wonder that tourists from around the world return to Jamaica , again and again. An undisputed leader in the tourism industry, the lovely island of Jamaica boasts a rich and colorful history.

 

Cut to :

 

Montage of tourists debarking.

 

 

Reporter

Off Cam.:

V.O.

 

But, history is only a part of what makes Jamaica popular today. By airline or cruise-line, this shining island attracts over 2.5 million visitors from countries around the world each year.

 

Cut to :

 

Dolphin Cove footage (supplied).

 

 

Reporter:

 

And, why not? There's magical Dolphin Cove where you can feed, touch, and swim with dolphins; as well as adventure tours, with activities such as river tubing and treetop canopy tours. These are just a few of the hundreds of exciting activities that enhance Jamaica 's allure.

 

 

Cut to :

 

In studio.

 

 

 

 

 

 

 

 

Reporter

On-Camera:

 

Tourism is a thriving multi-billion dollar industry that contributes 23.5%of employment to the national economy. Savvy foreign developers have moved quickly to take advantage of this lucrative sector.

 

 

CUT TO:

 

Footage of interview with Iberostar representative

 

Interview:

 

 

 

(Footage provided)

 

CUT TO:

 

Hotel construction and development footage (supplied).

 

 

 

 

 

 

 

 

 

 

 

 

Reporter

Off Cam.:

V.O.

 

 

 

 

Growing is what defines the tourism industry on the Island . Sandals recently opened the White House European Village and Spa on the South Coast , and the Spanish group RIU opened the doors to their third resort in Ocho Rios. In fact, international investors have taken a special interest in Jamaica . Development groups Iberostar, Bahia Principe, and Palmyra all broke ground for three more hotels in 2005.

 

 

 

Cut to:

 

In studio

 

 

Reporter

On-Camera:

Pron. “AH-LOON”

 

But, the woman who can tell us the most about Jamaican tourism is Minister Aloun Assamba, Minister of Tourism & Industry .

 

 

Cut to:

 

Interview close-up on Minister Assamba.

 

 

 

Interviewee

Only:

Testimonial

(To the effect of…)

 

Minister Assamba:

 

- Jamaican tourism is a desirable investment because (she speaks about investment incentives, the strength of the Jamaican brand, infrastructure and workforce).

 

– Many other factors support Jamaican tourism. But, the most influential is that cruises have been including Jamaica as a port of call in rising numbers, rising to over a million in 2005. This has strengthened Jamaica 's global reputation as a desirable tourist destination, while increasing the demand for reliable food suppliers, tour operators, attractions and many other services. The impact of growth can be felt by farmers, craft suppliers, artisan, manufacturers and construction companies. So, the future of tourism in Jamaica is very bright!

 

CUT TO:

 

Tourists Shopping.

 

 

 

Reporter

Off Cam.:

V.O.

 

 

Mr. Dennis Morisson CTO Min Development

 

 

Reporter off

cam: V.O.

 

 

Tourism is just the tip of the iceberg when it comes to Jamaican investment opportunities.

 

(Quote by Dennis Morrison on how infrastructure facilitates investment (8 sec.)

 

This investment in infrastructure has given Jamaica a strong platform to attract foreign investment and makes the island more competitive. Jamaica has put itself on the map as a logistics hub for the region and as the place of choice for the ICT sector.

 

CUT TO:

 

In studio.

 

Reporter

On-Camera:

 

 

 

 

Exotic Jamaica has quickly become a business Mecca for near-shore outsourcing.

 

CUT TO:

 

Call center - people in action, working – and in training (supplied).

 

 

 

 

Reporter

Off Cam.:

V.O.

 

 

 

 

 

 

Knowledge Services, including telecoms, software development, call centers and financial services, offer a broad spectrum of investment opportunities.

In fact, Jamaica is one of the most attractive destinations in the region for near-shore call centers. With a competitive workforce that speaks fluent English, training local employees in Business Outsourcing, Information Technologies and Customer Service is simple and cost effective.

 

CUT TO:

 

Employee smiling

 

Reporter

Off - Cam.:

V.O.

 

 

And, there is no natural resource more attractive than the warmth and charm of the Jamaican people!

 

CUT TO:

 

Person on a cell phone.

 

Reporter

Off Cam.:

V.O.

 

 

 

The sophisticated telecom industry is well established on the Island , with investors such as Digicel, Centennial, and Cable and Wireless.

 

 

 

 

 

 

 

 

 

Cut To:

 

Leadership office environment.

 

 

 

Reporter

Off Cam.:

V.O.

 

 

 

In the past four years, over $700 million USD has been invested in Telecoms infrastructure development. And, the Honorable Phillip Paulwell, Minister of Commerce, Science and Technology , can tell us why.

 

 

Cut To:

 

Testimonial in office.

 

 

Interviewee

Only:

Phillip Paulwell

Minister

 

 

 

 

 

 

 

 

 

(To the effect of…)

 

We wanted cutting edge broadband connectivity throughout The Island, to increase smooth interaction between local businesses and their international connections. That's why over $50 million USD was invested in fiber optic infrastructure, alone. And, our commitment to the telecom industry doesn't stop there. This expansion will lead to extremely competitive pricing for broadband services. And, everyone benefits from that.

 

Dissolve To:

 

Image of financial institution.

 

Reporter

Off Cam.:

V.O.

 

Jamaican investment incentives are world-class. Michael Lee Chin, billionaire investment banker and Chairman of AIC Limited, Canada , shares his take on the financial market.

 

Cut To:

 

Footage provided.

 

 

Michael Lee Chin

Chairman AIC

(To the effect of…)

 

(Footage provided: Michael speaks of Jamaica and its benefits in financial services- approximately 15 seconds).

 

 

Cut To:

 

In studio.

 

 

Reporter:

On-Camera:

 

 

Educated investors have known for years that this island is an ideal location for profitable technology investments, as many thriving call centers, telecom companies, and financial institutions can attest.

 

 

Cut To:

 

Coffee bar or mountain shots

 

Reporter

Off Cam.:

V.O.

 

 

But the wealth of Jamaica lies not only in its popular business and financial centers, but in its rural areas as well. Farmers grow beans for their famous Blue Mountain coffee, distill some of the finest rum, and cultivate many ingredients essential for the distinctive Jamaican cuisine.

 

Dissolve To:

 

A pan across the interior of a lovely restaurant full of happy people eating

Norma's Devon House.

 

Reporter

Off Cam.:

V.O.

 

From a family around their kitchen table, to tourists at a five star restaurant, everyone enjoys the bountiful harvests of Jamaican agriculture.

 

 

Cut To:

 

Leadership office setting for interview with Blue Mt. Coffee representative.

 

 

Interviewee

Only:

Close-Up

Blue Mt. Coffee

Representative

Russell Graham Greenwhich Mountain Estate

(To the effect of…)

 

Jamaican Blue Mountain Coffee is the rarest and most sought after coffee in the world.

 

  • The representative goes on to talk about the benefits of Jamaican coffee and mentions future business opportunities, like the opening of Starbucks coffee houses, etc. and its benefits for investors for 15 seconds.

 

 

Cut To:

 

park

 

Reporter

Off Cam.:

V.O.

 

With Jamaica 's agricultural exports topping $247 million US dollars, it just makes sense to invest in this island's rich soil. Especially when you consider profits earned from Jamaica 's premium products.

 

 

Cut To:

 

Walkerswood footage (supplied).

 

Reporter

Off Cam :

V.O.

 

From jerk seasonings to marinades, from Spice Buns to Water Crackers, Walkerswood is the premier manufacturer of condiments and spices made in Jamaica . With a powerful international investor already in place, Walkerswood boasts a world class plant as well as well-developed international export and distribution channels.

 

Jamaica has popularized its widely demanded Jerk cooking by expanding internationally its very own fast food chain, “Island Grill,” in order to bring this spicy and healthy cuisine beyond its shores.

 

 

( Optional inclusion of interview clip )

 

 

Cut To:

 

Leadership office setting.

 

 

Interviewee

Only:

Minister of Development Dr. the Hon. Paul Robertson

(To the effect of…)

 

-

- The Minister talks about future investment options in agribusiness arising from international market demands for up to 20 seconds.)

 

 

Cut To:

 

In studio.

 

Reporter

On-Camera:

 

 

Dissolve To:

 

In studio.

 

Reporter

On-Camera:

 

As if all this good news wasn't enough, Jamaica has yet another resource to offer the world market…bauxite. Mining of this ore is one of the most profitable areas of the Island 's economy, as Jamaica is the fourth largest producer of bauxite in the world. Bauxite is the ore from which aluminum is made, which in turn is used in everything from packaging and transportation to building materials.

 

 

 

 

cut To:

 

Leadership office setting .

 

 

Interviewee

Only:

 

Dennis Morrison

CTO for ministry of development

 

 

Spontaneous Testimonial:

 

  • Mr. Morrison talks about the potential of the industry, where investment is possible and the future of bauxite mining for 30 seconds.

 

 

 

cut To:

 

Shipping of alumina (supplied).

 

 

Reporter

Off Cam (VO):

 

 

For enchanting Jamaica , bauxite mining makes a practical contribution. Over sixty percent of Jamaican exports are related to bauxite, which is more than twenty-five percent of the country's foreign exchange earnings!

 

Dissolve to:

 

Refining of mining materials (supplied).

 

Reporter

Off Cam.:

 

The demand for aluminum, in the next few years, will be greater than the supply - resulting in increased prices and higher returns for the Jamaican economy. In fact, the future of Jamaica 's bauxite mining looks so good that Alcoa of the United States , Glencore of Switzerland, and Hydro Aluminum of Norway are all current investors.

 

 

 

cut to:

 

Cut & paste this interview (footage supplied).

 

 

Interviewee

Only:

 

 

 

spontaneous footage of the why Alcoa invested so heavily in Jamaican mining – 30 seconds. (footage from JAMALCO)

 

 

 

cut to:

 

In studio.

 

 

Reporter

On-Camera:

 

 

Jamaica is also a resource for lime and gypsum. With the worldwide demand for these materials on the rise, Jamaica can continue to pick and choose from a pool of investors to take advantage of the mining opportunities.

 

 

cut to:

 

In studio.

 

Reporter

On-Camera:

 

What more could Jamaica have to offer the world market besides Tourism, Knowledge Services, Agro-business, and Mining? With its distinct culture, Jamaica is beginning to capitalize on its roots. Jamaica 's Creative Industries provide the entertainment hub of The Caribbean. Film, music, sports, photography, fashion, art, and publishing are growing at a rapid pace.

 

 

cut to:

 

Recording studio shot, musicians performing,

 

Reporter

Off Cam.:

V.O.

(Sound from film cuts for 5 seconds)

“one love”

 

The rich cultural heritage of The Island is expressed in their world famous style of contemporary music - reggae. The Jamaican motto, “Out of many, one people,“ can be reversed when it comes to Creative Industries to state, “Out of one people, come many.”

 

Famous musical artists, from legendary Bob Marley to Sean Paul, are just a few of the many successful entertainers that have called Jamaica home.

 

 

cut to:

 

In studio.

 

Reporter

On-Camera:

 

PriceWaterhouseCooper forecasts that Creative Industries, now 7% of the world's GDP, will grow an average of 10% per year. With the vitality and talent of the Jamaican people as a base, this forecast may be only a fraction of the potential realized.

 

cut to:

 

Footage of studio setting.

 

Interviewee

Only:

Ray Goldbourne

Executive at Black Entertainment TV

 

(Ray Goldbouren, a Jamaican residing in the US and Executive Vice President of BET, will share a 20-second testimonial about the phenomenal talent and creativity of Jamaicans and the opportunity for content production for New Media – ANCHOR STUDIO SHOT)

 

cut to:

 

Asafa Powell in action, as well as ground breaking ceremony at the Greenfield Stadium (supplied).

 

Reporter

Off Cam.:

V.O.

 

Jamaica is the birthplace of many sporting champions, such as the world's fastest man, Asafa Powell. Sports could potentially add great value to the Jamaican economy, as will hosting the world's third largest international sporting event, the ICC World Cup Cricket in 2007.

 

 

 

cut to:

 

Fashion show (supplied).

 

Reporter

Off Cam.:

V.O.

 

While powerful athletes catch the spotlight in world arenas, glamorous high-fashion models, such as Nadine Willis, keep the pace in Jamaican Haute Couture.

 

cut to:

 

In studio.

 

Reporter

On-Camera:

 

So, what does all this mean for Jamaica ? Money in the bank!

 

 

cut to:

 

Interview In office.

 

Interviewee

Only:

Pat Francis President of the Jamaica Promotions Corp.

 

(Ms. Francis shares her views on the potential of Creative Industries to optimize future earnings for 20 seconds).

 

 

cut to:

 

In studio.

 

Reporter

On-Camera:

 

Even the Hollywood film industry recognizes Jamaica 's entertainment potential. With close proximity to lovely mountains, beaches, rainforests, and cityscapes, Jamaica attracts moviemakers from California , New York , and around the world.

 

cut to:

 

Movie set – filming in progress (supplied).Pending

 

Reporter

Off Cam.:

V.O.

 

Ian Fleming was inspired to write his famous James Bond series on Jamaican soil, and both Dr. No and Live and Let Die were filmed on the Island . Past blockbusters such as Cocktail, Cool Runnings, and Instinct were also filmed on the shores of Jamaica .

 

cut to:

 

In studio.

 

Reporter

On-Camera:

 

With film profits skyrocketing well into the billions, Jamaica is certain to remain a desirable location for filmmakers and content providers in the years ahead.

 

continue:

 

In studio.

 

Reporter

On-Camera:

 

So, now you know why Investment in Tourism, Knowledge Services, Agrobusiness, Mining, Logistics and Creative Industries attract smart investors to this strategic hub - Jamaica .

 

For it is an investment paradise, as well as a tropical paradise. And, that makes you rethink…the way you think …about Jamaica !

 

Reporter

 

A close-up of the country of Jamaica on the globe of the world recedes and the global nations return to view on the screen behind the Reporter.

 

 

Reporter

 

 

It's clear now, how today's opportunities are paving the way for tomorrow's success.

 

Reporter

 

Reporter

 

 

For more information about prime Jamaican investments, contact JAMPRO, the Jamaica Promotions Corporation, where experts will guide you towards profitable investment opportunities.

 

Reporter

 

Reporter

 

 

Call 1-888 investja, or, visit their website at www.investjamaica.com . Thanks for watching this special edition of Business World News .

 

 

Reporter

 

Reporter

 

 

 

I'm (name). Until next time, when you think investments, think Jamaica !

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END