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HOODIA PRODUCTS / POWERSLIM

Agency:

TVA Productions

Writer

Larry Thomas

Client:

HOODIA PRODUCTS  / POWERSLIM

Producer:

 

Project:

Director:

 

Title:

INFOMERCIAL

Medium:

Subject:

Contact:

310.613.7664

Job #:

Draft:

Draft 2: 10.6.05

Code #:

 

 

SCRIPT

VIDEO

AUDIO 

DISCLAIMER

ANNOUNCER:

The following is a paid presentation for Hoodia Products POWERSLIM.

HOST ON CAMERA STANDUP

 

HOST:

Hi, I'm _______________, with some very exciting news for anyone watching who's concerned either about their own weight or the weight of a loved one. 

B-ROLL - FAST FOOD -- FRIES, SHAKES -- BIG PEOPLE SCARFING IT DOWN

VO:

(VO is Host VO)

And in these days of super-sized everything, that's a growing concern.

 

B-ROLL - FAT PEOPLE WALKING -- BUTTS N' BELLIES ABOUND, POPULATING THE SIDEWALKS OF AMERICA

VO:

In fact, it's estimated that nearly two-thirds of all Americans are overweight.

HOST ON CAMERA STANDUP

HOST:

So what could be more exciting than a product that would make losing weight safe and easy? 

B-ROLL - KEDRIC & JACOB -- SCENES OF THEIR S. AFRICAN VISIT

VO:

Well, according to two young entrepreneurs who are the driving forces behind a company called Hoodia Products, it's finally here.

PRODUCT SHOT - TABLE TOP -- A COUPLE OF BOTTLES, SOME HOODIA CAPSULES SPILLED OUT

VO:

It's called Hoodia Products POWERSLIM, an appetite suppressant containing pure and potent hoodia. 

HOST ON CAMERA STANDUP

NOTE: A PRODUCT "BUG" GOES IN NOW TASTEFULLY PLACED TO BE IN VIEW THROUGHOUT THE REMAINDER OF THE PROGRAM.

 

HOST:

Now, if the word hoodia is new to your vocabulary, let's get you up to speed.

B-ROLL - KALAHARI DESERT SCENES, HOODIA PLANT(S) GROWING NATURALLY

VO:

Technically called Hoodia Gordonii, the hoodia plant is a cactus-like succulent indigenous to one of the most remote parts of the globe, the African desert known as the Kalahari.

HOST

SEATED WITH KEDRIC AND JACOB

HOST:

The story behind hoodia and the promise it holds for so many overweight Americans can best be told by my two guests.

 

They are Kedric Van de Carr and Jacob Mullins, the founders of Hoodia Products International.

They have been researching Hoodia for almost four years now; originally spurred on by Kedric's father's personal battle with weight loss, they have been diligently working to create their premium Hoodia appetite suppressant product, POWERSLIM. Today, they are with us to share their experience and passion towards helping others, like Kedric's father, achieve weight loss success.

Gentlemen, welcome --

 

 

- GREETINGS EXCHANGED - 

 

HOST:

Before we get to the specifics of your product, Hoodia Products POWERSLIM, maybe you could tell all those watching something about hoodia itself. I know there's been a great deal of buzz about it recently.

 

 

 

KEDRIC & JACOB RESPOND

NOTE

(The scripted responses below and throughout the program should only be viewed as guidelines. The actual responses should be in the words of Kedric & Jacob -- not scripted word-for-word, or memorized, but rather as a conversation.)

 

 

-- Yes, there HAS been a lot of buzz recently, spurred to some degree by reports on 60 Minutes and BBC and by numerous magazine articles.

 

 

-- As you stated, Hoodia gordonii is a cactus-like plant that is indigenous to the Kalahari Desert -- a remote region of South Africa .

 

 

-- The native peoples of the Kalahari are interchangeably called Bushmen or the San People, and for centuries they've relied on the hoodia plant as an appetite suppressant and the greatest part, is they have used it consistently with no known side effects.

 

HOST:

Now, when you say appetite suppressant, I just don't get the image of the Kalahari Bushmen having a weight problem. (kind of laughing, almost jokingly…)

 

 

KEDRIC & JACOB RESPOND

 

 

( continue joking laughing…)

-- No, their problem is often quite the opposite. Food is seldom in abundance, and during their long hunting treks it's especially scarce.

 

 

-- But what they discovered, and what's been part of their tradition for centuries, is that by chewing on a spear of the hoodia plant, and not very much of it, their hunger was held in check.

 

 

-- So the logical assumption is that if it can help stave off hunger, it can help in one's weight loss efforts

 

HOST:

Oh, I see ... So this isn't a diet, but rather a means of managing hunger?

 

 

 

HOST:

-- That's correct.

And of course we all know that the problem with diets and why they don't work in the long run is that they leave you feeling hungry. You're constantly thinking about food and obsessing over that next meal.

-- MORE AGREEMENT FROM K&J

 

HOST:

You just can't go on like that day in and day out because sooner or later you're going to fall off the wagon and go back to your bad eating habits.

( Self Realization)

That makes a lot of sense…

-- MORE AGREEMENT FROM K&J

 

HOST:

So,… the Kalahari Bushmen, as a survival mechanism really, have for centuries relied on the hoodia plant to keep hunger in check during their long and no doubt arduous hunting expeditions.

And the potential of hoodia as a weight loss supplement was therefore obvious.

 

 

KEDRIC & JACOB RESPOND 

 

 

-- It wasn't as obvious as you might think. The South African scientific community just recently decided to take a closer look at hoodia.

ANIMATION

SEE simple "brain" animation -- hypothalamus region (mid-brain) bombarded by the hoodia chemical

 

­­-- What they believe is that a certain chemical in hoodia sends the same signal that glucose does in telling your brain that you've just eaten, that your appetite has been satisfied without feeling completely stuffed.

I must point out that Hoodia is NOT A FAT BURNER. Hoodia does not speed up your heart or your body, it is an appetite suppressant.

 

 

-- This means that with Hoodia, there are no known side effects; unlike many of the other diet products that have potentially dangerous side effects.

 

 

-- But the trick is to make absolutely certain you're getting only pure and potent Hoodia. Since starting Hoodia Products we have been committed to providing a product with nothing but authentic Hoodia gordonii, which is exactly what you get in Hoodia Products POWERSLIM .

 

HOST:

Nice segue here because that brings us to the two of you. As I stated a few minutes ago, you're the founders of Hoodia Products.

 

 

KEDRIC & JACOB RESPOND 

 

 

-- Yeah, (chuckle) Ked and I have been buddies since grade school.

 

 

-- We first began exploring the hoodia potential almost four years ago. Kedric's father has had a weight problem for most of his life. He has tried countless diets and products with little results. We all became interested in Hoodia and when we saw the weight loss that Kedric's father was able to achieve, we were excited to see something that finally worked!

At that point, we also believed we could start a business and help others obtain their weight loss goals. We studied the literature and poured over the data, and saw that the potential for hoodia was very real.

 

 

Over the past two years we have traveled to the government sanctioned hoodia farms of South Africa … and there are only a handful of these official sites

 

 

We knew that, given our passion for helping people, the right Hoodia Product and a commitment to excellence, we could bring hope and empowerment to people suffering with weight problems.

 

 

-- That's how the company, Hoodia Products, was born. With the introduction of Hoodia Products POWERSLIM we've been off and running, and we're seeing some amazing results.

HOLDING UP A HANDFUL OF LETTERS

HOST:

Now, you brought along some letters here from satisfied Hoodia Products POWERSLIM customers, and we'll get to them in just a minute. But explain what's actually in your product.

 

 

KEDRIC & JACOB RESPOND

 

 

-- Hoodia … pure and potent. 400 milligrams of hoodia in every capsule.

 

HOST:

How does that compare to the amount of hoodia ingested by the Bushmen?

B-ROLL - HOODIA FARM / A HOODIA SPEAR BEING SAMPLED BY JACOB OR KEDRIC.

 

-- Traditionally, the Kalahari Bushmen would consume about a cucumber sized portion of the hoodia plant, and that equates to about 8000 milligrams or so of wet hoodia. When dried and powdered, that 8000mg reduces to 400mg of Hoodia. That is exactly the amount of Hoodia that you get in each capsule of POWERSLIM.

By taking two or three capsules a day you'll consume the same dosage that's been working for centuries, and you don't have to trek through the sweltering heat of the Kalahari.

 

HOST:

Now if I'm not mistaken, we're starting to see other Hoodia supplements out there…Why aren't they just as good as Hoodia Products POWERSLIM?

 

 

KEDRIC & JACOB RESPOND

 

 

-- The Hoodia industry is flooded with fake products and there are many things you have to look out for.

 

 

--

(switch to other person, K/J).

That's right, Hoodia is a rare plant and the recent hype about it has drastically increased demand for the plant. The supply, however, is quite small. There are two different ways of supplying Hoodia, wild and cultivated.

Kedric and I have traveled extensively throughout South Africa in order to establish partnerships with Hoodia growers to “cultivate” Hoodia gordonii plants. These plants, however, won't be ready for some years. Therefore, we are currently working off of a very limited wild supply of Hoodia in South Africa .

Because it is a rare, native plant the South African government has stepped-in to ensure the safe harvesting of the plant. All of the Hoodia that we receive comes with a CITES certificate, which is a verification given by the South African government that proper procedure was followed.

Therefore, because there is such a small supply of Hoodia and such a high demand, these OTHER manufacturers are taking shortcuts in their products by adding bulk fillers and diluting their Hoodia.

 

 

-- And believe it or not, independent lab research has shown that 75% of the products out there contain absolutely no Hoodia at all.

 

HOST:

So that's a definite buyers beware…

 

 

KEDRIC & JACOB RESPOND

 

 

-- Exactly, and this is why we go to extraordinary measures to ensure the purity and potency of the hoodia we offer consumers in POWERSLIM .

 

 

-- We rely on the independent HPTLC, TLC, and Microscopy lab testing of our hoodia, which is essentially a chemical fingerprint, against a university verified sample of Hoodia gordonii, secured by an Independent testing facility.

B-ROLL

LAB STUFF - STOCK

 

-- The independent lab testing facility that we use is called Alkemist Pharmaceuticals, and their verified sample is from the UCLA. These testing and cross referencing measures are the only way to be absolutely certain that the product you are purchasing contains authentic Hoodia.

 

HOST:

Then what happens?

 

 

KEDRIC & JACOB RESPOND

B-ROLL

HOODIA PRODUCTS WEBSITE

 

-- These test results are then posted on our website, so consumers can cross reference the batch number on each bottle against the independent analysis. We actually encourage our customers to do exactly that.

 

HOST:

As a consumer myself, I have to say I find it reassuring that a company is doing this level of due diligence.

 

 

KEDRIC & JACOB RESPOND

 

 

-- We've put in a lot of time and effort into creating a premium product and in Kedric's case, for very personal reasons.

 

 

-- Our goal is to help people achieve permanent weight loss…

 

 

-- The company we've built is based on integrity, and it's one that delivers on its promise.

DISCLAIMER - ONE LINE (IF POSSIBLE) MOUSE TYPE

"This is a paid advertisement for Hoodia Products PowerSlim."

HOST:

It's nice to see a company built on the promise of helping people, and you're both to be congratulated for what you're doing.

-- THANK YOU, ETC -- 

 

CTA

LIVE READ

 

HOST TURNS TO CAMERA TO DELIVER A "LIVE READ" CTA.

SUPER

PHONE NUMBER

 

ANIMATION

SEE simple "brain" animation -- hypothalamus region (mid-brain) bombarded by the hoodia chemical

 

“Super” Third Line:

For enhanced results accompany POWERSLIM with a sensible diet and daily exercise.

PRODUCT SHOT

TABLE TOP

 

 

 

 

 

 

 

 

 

 

 

 

HOST:

Are you one of those people that says to themselves, "Gee, I'd sure like to lose those extra 10, 15, or 20 pounds I've been carrying around, but I just can't take the idea of going on another diet and having to put up with the constant hunger?" -- well, maybe it's time you gave Hoodia Products PowerSlim a try.

Hoodia is the all natural appetite suppressant that has been traditionally used by the Kalahari Bushmen to suppress hunger. Best of all, Hoodia is not a fat burner has been used for years with no known side effects, unlike many of the other potentially dangerous diet pills out there.

Just two or three Hoodia Products PowerSlim capsules a day, and you can harness the appetite suppression that has been known for centuries.

Whether it's a few pounds or quite a few pounds, Hoodia Products POWERSLIM can get the job done.

Now keep in mind that not all products advertising hoodia are created equal. Some dilute their Hoodia with bulk fillers, while others contain no Hoodia at all. To ensure that you're getting the purest and most potent hoodia available -- 400 milligrams worth in each capsule -- insist on Hoodia Products POWERSLIM and their unmatched quality control standards.

Through this special television offer, you can try Hoodia Products POWERSLIM absolutely risk free, because it comes with a 30 day money back guarantee of satisfaction. If you don't start seeing the weight loss results that Hoodia Products, the makers of POWERSLIM promise, you get a full refund of the entire purchase price.

(INSERT OFFER)

(Still, to be decided…)

As we spoke before, the cost of real Hoodia is expensive. POWERSLIM regularly costs $49.99, but…

If you call now and join “Club Hoodia Products”, you will be able to lock in the low price of $39.95 for the next six months. That's over a 25% savings per bottle!!!

OR

Normally, Hoodia Products POWERSLIM is $54.95, but Call the toll free number you see on your screen to take advantage of the very special price of $39.95 a bottle. and Call within the next three minutes and find out how you can get a one month supply of Hoodia Products POWERSLIM, absolutely free.

OR

Call now and find out how you can get a free month's supply of Hoodia Products POWERSLIM, when you purchase a two month supply.

Losing weight has never been easier, but the first step is up to you. Operators are standing by to assist you and to rush deliver your order Hoodia Products POWERSLIM so you can start taking back control of your life.

So give them a call right now, because all you have to lose are those unwanted pounds. Call now and get your life back on track with Hoodia Products POWERSLIM.

 

HOST:

I'd like to read a couple of excerpts from some of the letters that you brought today. These are letters you've received from satisfied Hoodia Products PowerSlim customers.

 

CUT-AWAYS TO LETTERS -- QUOTES HIGHLIGHTED -- B&A PICS

 

 

-- LETTERS READ --

 

NOTE

(As these excerpts are read, the visual support will be the letters themselves with quotes highlighted, along with any photos that HP can provide.

Comments from Kedric & Jacob regarding these testimonial letters.)

 

HOST:

Before we actually sat down for this interview you pointed out something to me that I'd like to take a minute to talk about, and that's how hoodia, as an appetite suppressant, has benefits beyond actual weight loss per se.

 

 

KEDRIC & JACOB RESPOND

 

 

-- Well, you know what they say about an ounce of prevention being worth a pound of cure. In this case, it's 800 mg of Hoodia.

Keep in mind that Hoodia has been traditionally used for centuries to suppress hunger. Just as eating less can help you lose weight, it can also help you keep from putting weight on.

For example, someone who's trying to quit smoking and is afraid of ballooning up. Or for people who have an event, such as a reunion coming up and want to watch their weight. Or even for college students going away to school and worrying about putting on that notorious “freshman fifteen.” These are all people who could prevent weight gain by eating less.

Because Hoodia does not actively speed up your body or get you all jittery, and because it has been traditionally used over a long period of time, you can take it in anticipation of gaining weight. It's really a nice way to manage your weight.

 

 

-- And as some people settle into more sedentary lifestyles they don't get the exercise they once did. Couple that with slowing metabolism as you get a little older, and you're a candidate for putting on weight as well.

 

 

-- And of course, there are those times of stress and times of monumental change in peoples' lives -- like getting married or starting a new job.

-- The holidays are another example of times when it's so easy to put weight on.

 

 

-- And something you mentioned was the increased portion sizes and the super-sizing of everything.

 

 

-- All these factors make putting on weight seemingly inevitable.

 

 

-- The great thing about Hoodia Products PowerSlim is that just as someone could lose weight, it could also help putting weight on in the first place.

 

HOST:

SO WHEN PEOPLE ARE WORRIED ABOUT GAINING WEIGHT, THEY SHOULD THINK OF HOODIA POWERSLIM?

 

 

(with humor) -- We'd like to see a bottle of Hoodia Products POWERSLIM on the shelf of every medicine cabinet in America …

(LOADING PERIOD)

Now, of course, everyone is different, and when people begin taking POWERSLIM they may have slightly different response times. Some people may feel the hunger suppression nearly immediately, while others may experience a week to two week “loading period” for their bodies to feel the effects.

This is a NATURAL product so there may be some variation in the reaction time that some people may experience.

 

HOST:

Yes, that's a good point, and it's nice to hear that a NATURAL product can yield such tremendous results.

Recently, during one of your visits to South Africa , Business World News, a nationally syndicated news magazine went along with you to take a look at ground-level production of Hoodia.

Let's take a look …

TAPE

 

 

 

 

-- CUTDOWN - 

NOTE

(Approximately 2 minutes of the Business World News piece plays here. It consists of the field reporter and some of the interview with Kedric & Jacob.

The suggestion here is that the field reporter poses the cue questions to Kedric & Jacob in a South African setting, perhaps an exterior.)

 

 

 

B-ROLL - San Bushmen in their environment.

REPORTER VO:

 

The story begins out there -- in the sweltering heat of South Africa 's Kalahari desert . For literally thousands of years, the primitive peoples of this remote desert region, the San Bushmen, have relied on the hoodia plant to stave off both hunger and thirst during their long hunting trips.

Desert setting - holding a spear of a hoodia plant

STANDUP:

 

Now granted, at first blush it's hard to believe that the simple tribesmen of the Kalahari could possibly hold the secret to appetite suppression.

STOCK -- science lab footage -- test tubes galore.

ANIMATION

SEE simple "brain" animation -- hypothalamus region (mid-brain) bombarded by the hoodia chemical

 

REPORTER VO:

 

 

STANDUP:

 

But what some scientists have only recently discovered about Hoodia Gordonii is that it contains a chemical with fascinating properties.

They believe that this amazing chemical -- the active ingredient or ingredients, if you will -- actually triggers the cells in that part of the brain that tell us we've had enough to eat.

It's exactly what blood sugar - or glucose - does, without the detrimental effects of extreme glucose levels.

It effectively tricks the brain into thinking your appetite has been satisfied.

B-ROLL - SEE Van de Carr montage - 1) entering office building (looking like headquarters) 2) on the phone

3)PowerSlim displayed on desk

WIDE SHOT - interview setup - behind the scenes look - to be shot in S Africa

REPORTER VO:

Recent NYU graduate, Kedric Van De Carr, is President of Hoodia Products, located in Northern California . Hoodia Products is the maker of POWERSLIM.

According to Van de Carr, not all products that claim to contain hoodia are created equal.

MCU - Van de Carr

Cue Question: But if they're advertising hoodia, how can it be a fake?

VAN DE CARR:

Just because they advertise Hoodia doesn't mean you're getting the real thing. In fact, most products contain no Hoodia at all.

CU COMPUTER -- Hoodia Products website - checking verification - same batch number

REPORTER VO:

 

The only way to accurately identify Hoodia gordonii purity is with independent HPTLC, TLC and Microscopy lab testing. These results must then be compared against a university verified sample of Hoodia gordonii to ensure authenticity

MCU - Van de Carr

Cue Question: So what sets your company apart, and what guarantees can you give your customers?

VAN DE CARR:

We are trying to make these types of quality control measurements the industry standard, so that the consumer is protected and gets nothing but the best hoodia product.

CU -- bottle of PowerSlim, finger INDICATING the batch number

REPORTER VO:

Consumers can verify by counter-checking the batch number that's indicated on every bottle with its corresponding independent lab test results on the Hoodia Products website --

MCU - Van de Carr

Cue Question: What motivates you and your partner, Jacob Mullins?

VAN DE CARR :

Jake and I decided that we owe the consumer 100% of our passion and commitment to bring them the very best Hoodia. We're out to help people achieve weight loss and live healthier lives while building a sustainable company in the process.

B-ROLL Mullins IN s AFRICA -- getting out of A Range Rover, striding with purpose

REPORTER VO:

The "Jake" that Kedric Van de Carr talks about is Jacob Mullins, a lifelong friend, recent graduate of Yale University , and CEO of Hoodia Products.

MCU - Mullins

Cue Question: Can you expand on the concept of company transparency?

MULLINS:

We are the founders of Hoodia Products. We have been working and learning about the plant and the industry for almost four years now. We are in this business because we believe that hoodia is great plant and we want people to experience these remarkable benefits.

Most of all, we want our customers to know EXACTLY who we are.

B-ROLL Hoodia farm -- Van de Carr & Mullins shaking hands with hoodia growers.

REPORTER VO:

And there you have it -- a couple of up front guys who are going out of their way to deliver on what they promise --

Desert setting - holding a spear of a hoodia plant

STANDUP:

Will they realize their dream of making Hoodia Products POWERSLIM a household name? Only time will tell.

But if these two have their say, a significant percentage of America 's overweight population will soon discover the remarkable weight-loss benefits that a highly prized plant from the Kalahari desert has to offer.

Reporting for Business World News, I'm ___________________.

 

CTA

LIVE READ

 

 

 

DISCLAIMER - ONE LINE (IF POSSIBLE) MOUSE TYPE

"This is a paid advertisement for Hoodia Products PowerSlim."

SUPER

PHONE NUMBER

ANIMATION

SEE simple "brain" animation -- hypothalamus region (mid-brain) bombarded by the hoodia chemical

 

“Super” Third Line:

For enhanced results accompany POWERSLIM with a sensible diet and daily exercise.

PRODUCT SHOT

TABLE TOP

 

 

 

 

 

 

HOST:

Are you one of those people that says to themselves, "Gee, I'd sure like to lose those extra 10, 15, or 20 pounds I've been carrying around, but I just can't take the idea of going on another diet and having to put up with the constant hunger?" -- well, maybe it's time you gave Hoodia Products POWERSLIM a try.

Hoodia is the all natural appetite suppressant that has been traditionally used by the Kalahari Bushmen to suppress hunger. Best of all, Hoodia is not a fat burner and has been used for years with no known side effects, unlike many of the other potentially dangerous diet pills out there.

Just two or three Hoodia Products POWERSLIM capsules a day, and you can harness the appetite suppression that has been known for centuries.

Whether it's a few pounds or quite a few pounds, Hoodia Products POWERSLIM can get the job done.

Now keep in mind that not all products advertising hoodia are created equal. Some dilute their Hoodia with bulk fillers, while others contain no Hoodia at all. To ensure that you're getting the purest and most potent hoodia available -- 400 milligrams worth in each capsule -- insist on Hoodia Products POWERSLIM and their unmatched quality control standards.

Through this special television offer, you can try Hoodia Products POWERSLIM absolutely risk free, because it comes with a 30 day money back guarantee of satisfaction. If you don't start seeing the weight loss results that Hoodia Products, the makers of POWERSLIM promise, you get a full refund of the entire purchase price.

(INSERT CHOSEN OFFER)

(Still, To be decided…)

As we spoke before, real Hoodia is expensive. POWERSLIM regularly costs $49.99, but…If you call now and join “Club Hoodia Products,” you will be able to lock in the low price of $39.95 for the next six months. That's over a 25% savings per bottle!!!

Normally, Hoodia Products POWERSLIM is $54.95, but Call the toll free number you see on your screen, now, to take advantage of the very special price of $39.95 a bottle.

Call within the next three minutes and find out how you can get a one month supply of Hoodia Products POWERSLIM, absolutely free.

Losing weight, or keeping it off has never been easier, but the first step is up to you. Operators are standing by to assist you and to rush deliver your order Hoodia Products POWERSLIM so you can start taking back control of your life right now.

So call now, because all you've got to lose are those unwanted pounds. Call now and you'll be glad you did.

 

BACK TO INTERVIEW

 

 

HOST:

Hi, I'm _______________, and if you're just joining us, my guests are Kedric Van de Carr and Jacob Mullins, the two AMAZING entrepreneurs whose company, Hoodia Products, is the maker of PowerSlim.

Tell us again about hoodia, how its benefits were discovered, and what it actually does.

 

 

KEDRIC & JACOB RESPOND

 

 

-- For centuries, the indigenous peoples of the Kalahari Desert have relied on the hoodia plant as a means of keeping hunger in check during their hunting excursions.

 

 

-- Recently, some scientists have come to believe that a chemical in the hoodia plant has the same effect on the brain as blood sugar, or glucose, if you will.

(show the articles that show these expert opinions)

 

-- These scientists believe that Hoodia has the ability to tell your brain you're just not hungry.

 

 

-- Hoodia is not a fat burner and does not speed up your heart or body. It has been traditionally used for centuries as a powerful appetite suppressant, and can help a person who is overweight eat less and lose weight.

 

 

-- Additionally, Hoodia is an ideal tool for all those who wish to avoid putting weight on. For example, ex-smokers are always worried about eating everything in sight, but hoodia can help alleviate that constant craving for food.

 

HOST:

And the ingredients of Hoodia Products POWERSLIM include…?

 

 

KEDRIC & JACOB RESPOND

 

 

-- Hoodia Products PowerSlim contains only pure and potent hoodia, secured from a handful of government sanctioned hoodia partner farms in South Africa .

 

 

-- Each capsule contains 400mg of authentic hoodia, and two to three capsules a day equals the cucumber sized spear of hoodia that the Kalahari Bushmen traditionally ingested.

 

HOST:

Take us through the quality control process.

 

 

KEDRIC & JACOB RESPOND 

 

 

-- The hoodia we import is tested by an independent lab to ensure authenticity. We do HPTLC, TLC and Microscopy tests, which act as a chemical fingerprint of the plant, ensuring Hoodia Gordonii species. The results of this scrutiny are then displayed on our website for our customers to see.

 

 

-- It's the kind of protection that consumers are entitled to and, frankly, should demand. We're working to make it the industry standard.

 

HOST:

I know you're working hard at something else. I'm talking about your efforts to ensure the Kalahari Bushmen a fair shake.

 

 

KEDRIC & JACOB RESPOND

B-ROLL - Kedric & Jacob with Kalahari tribesmen

 

-- The San People -- the Bushmen -- are warm and wonderful people. And they have an incredible sense of humor. But over the years they've suffered oppression, poverty, social isolation and discrimination.

 

 

-- It's sad what they've gone through at the hands of so-called civilization, and we think they deserve better.

 

 

-- We're trying to do the right thing by dedicating a portion of our Hoodia Products POWERSLIM profits to the South African Bushmen by

working through the Indigenous Land Rights Fund and our own Hoodia Products Foundation.

 

HOST:

That's certainly a noble thing to do and I commend you for it.

Now, Kedric, I know that you have a very personal reason for your involvement with hoodia. Would you share that with the folks watching?

 

 

-- KEDRIC RESPONDS -- 

 

 

-- My father, who is retired now, has always had a problem with his weight. And as he's gotten a little older, it's been a real struggle for him to get the weight off.

-- So when I first heard about hoodia -- studied the literature and did some research -- I said, "Dad, why don't you give this a try."

-- Well, after a couple of days, his appetite decreased and he started losing weight. A couple of pounds a week, but EVERY week, which is the best way to do it.

-- After a few weeks he'd dropped close to twenty pounds and felt better than he had in years.

-- And seeing those results, I said to Jacob, there's a real opportunity to help people --

 

 

-- JACOB INTERJECTS --

 

 

-- Something you have to know about us --

we've been researching Hoodia for almost four years now, and we've always said we wanted to be in a business that does something good for people -- something that can make a difference in people's lives.

 

 

-- We've put a great deal of time and energy into making certain that we have a GREAT product, something that's affordable and accessible to people from all walks of life, and that they can use with confidence.

DISCLAIMER - ONE LINE (IF POSSIBLE) MOUSE TYPE

"This is a paid advertisement for Hoodia Products PowerSlim."

 

-- We want Hoodia Products POWERSLIM to be the appetite suppressant that people turn to when they have weight concerns. And it doesn't matter if a person is five, ten, twenty pounds or more overweight -- with PowerSlim they'll be empowered to begin losing weight and living a better, healthier life.

 

 

CTA

LIVE READ

SUPER

PHONE NUMBER

ANIMATION

SEE simple "brain" animation -- hypothalamus region (mid-brain) bombarded by the hoodia chemical

“Super” Third Line:

For enhanced results accompany POWERSLIM with a sensible diet and daily exercise.

PRODUCT SHOT

TABLE TOP

HOST:

We're just about out of time, but it's not too late to call the number on your screen to order Hoodia Products POWERSLIM.

Hoodia is the all natural appetite suppressant that has been traditionally used by the Kalahari Bushmen to suppress hunger. Best of all, Hoodia is not a fat burner has been used for years with no known side effects, unlike many of the other potentially dangerous diet pills out there.

Just two or three Hoodia Products POWERSLIM capsules a day, and you can harness the appetite suppression that has been known for centuries.

Whether it's a few pounds or quite a few pounds, Hoodia Products POWERSLIM can get the job done.

Now keep in mind that not all products advertising hoodia are created equal. Some dilute their Hoodia with bulk fillers, while others contain no Hoodia at all. To ensure that you're getting the purest and most potent hoodia available -- 400 milligrams worth in each capsule -- insist on Hoodia Products POWERSLIM and their unmatched quality control standards.

Through this special television offer, you can try Hoodia Products POWERSLIM absolutely risk free, because it comes with a 30 day money back guarantee of satisfaction. If you don't start seeing the weight loss results that Hoodia Products, the makers of PowerSlim promise, you get a full refund of the entire purchase price.

(INSERT OFFER)

(Still, to be decided)

As we spoke before, real Hoodia is expensive. POWERSLIM regularly costs $49.99, but…If you call now and join “Club Hoodia Products,” you will be able to lock in the low price of $39.95 for the next six months. That's over a 25% savings per bottle!!!

Hoodia Products POWERSLIM normally retails for $54.95, but Call the toll free number you see on your screen to take advantage of the very special price of $39.95 a bottle.

Call within the next three minutes and find out how you can get a one month supply of Hoodia Products POWERSLIM, absolutely free.

Operators are standing by to assist you and to rush deliver your order Hoodia Products PowerSlim so you can start taking back control of your life right now.

Call now and get your life back on track with Hoodia Products POWERSLIM.

 

BACK TO INTERVIEW

 

WRAP-UP

HOST:

Gentlemen, this has been a most enlightening discussion, and on behalf of all those already satisfied Hoodia Products POWERSLIM customers as well as the soon-to-be satisfied POWERSLIM customers, I want to thank you for sharing this valuable information with us.

WIDE SHOT

 

-- HAND SHAKING / MUSIC SWELLS - 

DISCLAIMER

ANNOUNCER:

The preceding was a paid presentation for Hoodia Products POWERSLIM

     

1. "POWERSLIM is a dietary supplement, and is not intended to diagnose, treat, cure, or prevent any disease."

2. "Individual Results -- Your Results May Vary. 

3. "These statements have not been evaluated by the FDA."

4. "Best results achieved if combined with a sensible diet and exercise regimen."

5. “Please consult your physician…pregnant mothers…etc….”