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Freedom Voice - Like having a virtual secretary for your small business

Agency:

TVA

Writer:

Todd Erickson

Client:

FreedomVoice

Producer:

Project:

Spotlight script

Director:

Title:

FreedomVoice

Art Director:

Subject:

Medium:

Job #:

Contact:

Code #:

Draft:

Revised 1st draft

(see Programming Schedule for specific airtimes)

 

SCRIPT

VIDEO

AUDIO

STUDIO TWO SHOT OF ANCHORS

SUPER IN CG OF ANCHOR NAMES

ANCHOR OPENING -

ANCHOR 1:

Hello, and welcome to “Business World News.”

Entrepreneurial small businesses and self-employed individuals make up one of the largest—and fastest growing sectors in the business world. But, one of the biggest challenges these small businesses face besides productivity is appearing like they are professional, and more established than their competitors.

PUSH IN CLOSER ON ANCHOR 2.

ANCHOR 2:

Thanks to an innovative communications service firm called FreedomVoice Systems, small business owners, and home-based businesses can now create the type of image they want to project to their clients—AND--increase their productivity at the same time.

REPORTER NAME is on the road in XXXXX with this report.

REPORTER ON LOCATION TO BE DETERMINED

CG READS: “REPORTER’S NAME”

REPORTER STANDUP:

Thanks, ANCHOR TWO. Cost-effective and reliable communications is perhaps THE most important element in managing a small business today. Most experts say the very life of your business depends on it.

CHRIS HARSHBARGER (OR ANOTHER RELIABLE FREEDOMVOICE CUSTOMER) IS WORKING IN THEIR OFFICE ON THE COMPUTER

CG READS: “Chris Harshbarger, FreedomVoice customer”

(Note: Depending on customer’s preference, we might want to add the name of their business and their location. This would apply to any customers providing testimonials in this news story).

REPORTER VO:

Chris Harshbarger, of Michigan, had been operating his own sales business for five years before he began using FreedomVoice System’s FreedomPro virtual office system. He says his business really took off when he began using FreedomVoice.

MED SHOT CHRIS HARSHBARGER (OR ANOTHER CUSTOMER AS PER PREVIOUS SHOT DIRECTION)

CUSTOMER TESTIMONIAL:

[To the effect of]:

“I figure the time I wasted trying to organize information and qualify dead end leads was cut in half by my FreedomVoice System.

ANOTHER ANGLE THAT REVEALS ONE OF HIS EMPLOYEES IN HIS OFFICE BACKGROUND

CUSTOMER TESTIMONIAL CONTINUED:

I was able to increase my production immediately, and ultimately, I had to hire two employees and add extra extensions. Finally, after five years as a one man show, my sales have increased one-thousand percent with the help of this incredible phone system."

GENERIC SHOT OF FEMALE DIALING PHONE AND LISTENING TO MESSAGE

REPORTER VO:

FreedomVoice provides a level of sophistication to your business image because callers presume that they are dealing with a well-established business when they call and are presented with a menu of automated options to choose from.

GENERIC BUSINESS OWNER REVIEWING SPREAD SHEET OF INFORMATION (ALLUDING TO CALLER INFO)

REPORTER VO CONTINUED:

For instance, if you have a sales oriented business, you might have discovered that the first several minutes of every prospective call is the same. FreedomVoice allows you to automatically play a recorded message to screen or ‘qualify’ your prospects.

MED SHOT OF ERIC THOMAS IN FRONT OF COMPANY LOGO OR BANNER.

CG READS: “Eric Thomas, Founder & President, FreedomVoice Systems”

ERIC THOMAS:

[To the effect of]:

“Our system also allows your customers to select certain actions, such as sending you a fax, leaving a message, or transferring your call to a company representative.

PUSH IN TIGHTER TO MCU.

ERIC THOMAS CONTINUED:

And, we also feature ‘Follow Me’ call forwarding, where you can have a new business prospect or client’s phone call forwarded to a list of sequential phone numbers you program, like your home, cell, or office numbers, until you are reached.”

FREEDOMVOICE CUSTOMERS WHO ARE BUSINESS PARTNERS IN A TWO-SHOT

CG READS: “Name and Name, FreedomVoice Customers”

SUCCESSIVE CUTAWAYS TO SHOW EACH PARTNER WORKING FROM THEIR OFFICE

CUSTOMER TESTIMONIAL FIRST BUSINESS PARTNER:

[To the effect of]:

“The virtual office capabilities of FreedomVoice gave my business partner and me the opportunity to live where we wanted to. He lives on the east coast, because he has family back there, and I live in California, but our clients think we’re operating out of the same office. It’s a seamless experience for our customers because they can reach either of us through our personalized FreedomVoice System interface.

COME BACK OUT OF CUTAWAY SHOTS TO TWO-SHOT OF BUSINESS PARTNERS

CUSTOMER TESTIMONIAL - SECOND BUSINESS PARTNER:

[To the effect of]:

“There’s more to it than that. We both use email a lot. The system is so efficient that we can receive faxes and voicemails as attachments in our email, which means we don’t have to be shifting back and forth from one medium to another to handle all our communications. It’s amazing how much more work we both can handle with this streamlining feature.

TWO-SHOT OF REPORTER AND ERIC IN FRONT OF COMPUTER ON DESK

(Note: The PC and desk need to be arranged for easy camera movement from two-shot to screen)

REPORTER WITH ERIC:

Eric, I noticed your website has an amazing little tour highlighting all the capabilities FreedomVoice provides. But, I’m not quite clear on whether I can use my existing telephone equipment with your system or not?

FAVOR ERIC

ERIC:

The nice thing about this system is it doesn't depend at all on what kind of phone you have. In fact our system is so sophisticated that we can call you at work and if we need to dial an extension to reach you we can wait till the phone is answered and then dial the extension.

CUT TO CU ON REPORTER

REPORTER:

Okay, so let’s say I operate my business out of my home, and I’m interested in how FreedomVoice can help me. How do I get started?

BACK TO TWO SHOT OF REPORTER AND ERIC THOMAS BY COMPUTER ON DESK.

TILT DOWN AND OVER TO COMPUTER SCREEN.

ERIC:

[To the effect]:

“It’s really simple, REPORTER. Our website’s home page at FreedomVoice-dot-com outlines our two most popular plans, the FreedomLITE plan, starting at only Nine dollars-and-ninety-five cents per month for the basic package, and FreedomPRO, which starts at only Nineteen-ninety-five for the basic package.

SCREEN SHOT OF HOME PAGE

ERIC VO:

From here, you can click on either plan, and you’ll move to a detailed page that spells out every standard feature that comes with the package, plus all the optional features that you can choose to add.

MED CLOSE UP OF REPORTER

REPORTER:

But, what if I really need a feature I don’t see here, what do I do?

CUT TO TWO SHOT OF REPORTER AND ERIC

REPORTER NODS AS ERIC EXPLAINS...

ERIC:

[To the effect of]:

“You know, we get a lot of customers that ask us, ‘Yeah, but can it do this, too?’ And we just love that because we built FreedomVoice’s technology from the ground up, with all the unique design elements that allow us to quickly customize the system to your needs. We have yet to see a feature that we couldn’t provide our customers with.”

MAINTAIN TWO-SHOT

REPORTER:

That’s great. So, let’s say I’m now signed up and have a customized FreedomVoice system for my business. What do I do if I need to change or update my own features?

CLOSE ON ERIC

ERIC:

[To the effect of]:

“That’s the beauty of it. We have a visual web interface that allows you to control nearly all the aspects of how your business is presented to the public.

DISSOLVE TO CUSTOMER INTERFACE WEB PAGE

ERIC VO:

About the ONLY thing that you can’t do on our web interface is record your message. Otherwise, you can log into our website and change every other aspect of your system WHENEVER and HOWEVER you please.”

FREEDOMVOICE CUSTOMER SEATED AT THEIR OFFICE DESK

CG READS: “Name, FreedomVoice Customer”

HOLDS UP BUSINESS CARD AND POINTS TO THE PROMINENTLY FEATURED 800-NUMBER ON THE CARD

CUSTOMER TESTIMONIAL:

[To the effect of]:

“One of the immediate benefits that I experienced when I signed up with FreedomVoice Systems was my personal Eight-hundred number. It totally changed the way my customers and prospective customers looked at my business. It really creates a perception of success because I think most people assume it costs a lot to operate an Eight-hundred number business!”

FREEDOMVOICE SCREEN SHOT OF PACKAGE PLAN WEB PAGE

REPORTER VO:

Every FreedomVoice customer receives an Eight-hundred number as part of their service package. You can even select a vanity Eight-hundred number to highlight your business for an extra small fee.

GENERIC MALE CALLER TOUCHTONING TELEPHONE, THEN TALKING TO SOMEONE

REPORTER VO:

There’s also the flexibility to purchase toll-free minutes with your package for incoming and outgoing calls in advance for as low as Four-point-nine cents per minute, or you can pay as you go if you’re not certain how many minutes you might use at Eleven-point-nine cents per minute.

REPORTER BACK AT LOCATION IN FIRST STANDUP, TBD

REPORTER STANDUP:

ANCHOR ONE and ANCHOR TWO, you would be amazed at how easy it is to set up the FreedomVoice System-- and even more amazed at how you can transform the perception of your company to outsiders by having an Eight-hundred toll-free system that is automated with all the features we’ve been talking about.

TWO-SHOT ON ANCHORS IN STUDIO

ANCHOR ONE:

I really can’t believe how reasonable the monthly service is, REPORTER. Are you sure you got that right?

REPORTER AT LOCATION TBD (AS PER ABOVE REFERENCE)

REPORTER STANDUP:

Yes! (laughs) You guys know what a stickler I am for the facts. I know it’s hard to believe, but I guess this is why so many small and home businesses are popping up these days. Companies like FreedomVoice Systems are making it cost-effective and efficient enough to make it work.

PUSH IN ON ANCHOR TWO. ANCHOR TWO TURNS TO FACE OTHER STUDIO CAM

ANCHOR TWO:

Thanks for your research, REPORTER. We’ll keep an eye on how companies like FreedomVoice Systems help stimulate the economy through small business growth, and perhaps revisit this in a future story.

CUT TO ANOTHER ANGLE-MED SHOT

ANCHOR TWO:

For ANCHOR ONE, and all of us here at Business World News, thanks for joining us.