|| Episode #: 66
Show: National 3
Airdates: Feb - July '00(see
Programming Schedule for specific airtimes)
advertising on the web
With over two million businesses on the web and thousands of web sites
going up every month - how does one get noticed amidst all the clutter?
BWN talks to the young entrepreneurs
of the hot new on-line marketing company, Ysale.com.
|| Within the last four years there has
been an explosion of web sites on the World Wide Web. All trying to
jockey for position in this new global community. Currently there
are over 2 million web businesses on the web, with thousands of new
web sites going up every month. So how do you get noticed amidst all
the clutter? How do you get your message directly to the potential
customers that matter?
Well a young graduate from USC followed his entrepreneurial spirit
and developed a revolutionary method of providing low cost, targeted
marketing for web sites. Advertising and promotional services are
like gold to young web based businesses. With hundreds of web sites
hitting the cyber waves each day, consumer oriented dot coms will
do anything to get noticed. And the extremely high cost of advertising
on the web becomes cost prohibitive to these young Internet start-ups.
In this piece we investigate this story and speaks to Alex Levin,
the young entrepreneur responsible for this bold new approach to advertising
on the World Wide Web.
The University of Southern California was recently named "College
of the year" in the 2000 edition of "The Best College for You" by
Time magazine and The Princeton Review. It's no wonder why it gives
birth to some of the nations finest graduates.
And when one of its own makes the news, well, its pride is unmistakable.
Graduated in 1994, with a Masters in Computer Engineering, Alex Levin
decided that he was going provide an alternative to web based businesses
who did not want to be one of the hundreds of web sites slipping dismally
into a growing pit of failed cyber enterprises.
Forced to spend beyond their ability to generate the required income,
web sites have previously had no alternative but to incur tremendous
advertising expenditure in order to stay alive. But what they didn't
realize is that this was the source of their own demise.
Combine Internet technology and a massive amount of marketing money
to compete with companies founded before the web arrived, was the
plan of the thousands of new web businesses. And whether their business
plans say so or not, they're all operating under the premise that
big old companies are too stupid, too slow moving and too blinded
by their histories to compete effectively in the new economy. But
what they didn't see as that the old businesses had already established
a customer base that was just as slow to shift their buying habits.
The advent of the World Wide Web has provided a classic window of
opportunity for new companies to challenge the existing order. The
Web has forever changed the way companies and customers buy and sell
to each other, learn about each other and communicate with one another.
The best companies will not only build better systems and methods
for getting products to their customers, they will also integrate
those systems with the manufacturing, distribution and computer networks
already in place.
And as competition increases getting the recognition required is a
must. To do this cost effectively has always been the challenge. Well
now maybe the answer is in ysale.com. Having recently issued a Private
Placement Offering, no doubt this young company will soon be one of
the multi billion dollar dot com businesses we see popping up on Wall
Street every other day.