Show: National 10
Airdates: Jan-June 2002
gardener's and landscaper's dream
| Ariens Company|
Have you ever abandoned a gardening or
landscaping project because you simply couldn't find the tools or support to create
your dream garden? We found a
company that delivers professional- grade gardening and landscaping products
at an affordable price tag and with a strong commitment to support the consumer.
The company we are spotlighting
on today's show has achieved the highest reputation in its industry by providing
well-crafted, technologically-advanced products along with impeccable service.
This company is considered to be a major player in the sectors of consumer and
commercial lawn and garden equipment and snow removal products.
makes this company particularly interesting is the fact that its roots began in
a small garage back in the 1890s. For more on the Ariens Company, let's check
in with Mike and Dan Ariens.
The Ariens Company prides
itself on producing premium quality products since 1933. Henry and Christine Ariens
settled in Brillion in 1893 and established Brillion Iron Works. In 1933, in the
midst of the depression, Henry Ariens established the Ariens Company. The company
is now in its fourth generation of Ariens family leadership. Today the company
includes several divisions that produce consumer lawn and snow removal products,
commercial equipment and an aftermarket replacement parts sector. Though the company
has continued to grow and evolve technologically, the family's dedication to quality
and consumer commitment has never faltered.
the core values that guide the Ariens Company?
What does the customer represent to your company?
The Ariens Company provides three brands of products.
Consumer lawn and landscaping equipment, including walk-behind and zero-turn
mowers, yard tractors, string trimmers, and premium snow removal products in a
variety of models, sizes and price categories. The Ariens' "sno-thro" equipment
line includes consumer as well as professional models.
commercial lawn and garden outfront mowers.
Stens premium aftermarket
outdoor power equipment parts providing parts for over 15,000 applications to
How does the company
continue to grow with the needs of the industry and can you specifically mention
some of the new and innovative products your company is developing (include Zoom,
Gravely Promaster 310 and Stens 2002 additions).
How important is your relationship with your dealers and what are some
of the ways you foster this relationship?
One of the special ways that this powerhouse company supports public
issues as poignantly displayed on November 2, 2000 when the company took part
in the famous "lawnmower boy" moment at the White House. In fact, an Ariens lawnmower
was used by Ryan Tripp, a young man on a quest to raise awareness for organ and
tissue donations, to mow the White House lawn after President Cinton's radio address.
The Ariens Company was a primary supporter of this young man's travels across
Do you think that the family
ownership aspect to this company is part of the key to the company's success?
How important is company involvement in
supporting causes like "the lawnmower boy"?
Another aspect to the success of this company is its constant
dedication to advancing technology, especially in the consumer sector of lawn
products. The Ariens Company offers the average homeowner a wide variety of style
and price choices in lawn care products, service and warranty plans, and helps
to maintain a high level of customer satisfaction. And of course, a state-of-the-art
website with everything from dealer locations to customer support options provides
the average consumer with a shopper's paradise.
Testimonial from customer:
What products do you currently own from the Ariens collection?
What specifically attracted you to the
Are you satisfied
with the quality of products and the service that the Ariens Company provides?
Would you purchase more products from Ariens?
The Ariens Company strives to provide quality
consumer and commercial products at affordable prices. The family tradition continues
to guide the company's vision, as well as maintain the high standards of service
and product maintenance that customers have come to respect. The company continues
to launch new and innovative products as a legacy of its founding fathers. As
Dan Ariens points out, "Listening to customers is what our company is really about."
For Business World News, this is <reporter> from Brillion, Wisconsin.
It is amazing that a company that started
out so small has come to be the premier leader in the landscaping and snow care
markets. What a testimonial to the company leaders who continue to carry on the
I have to say that the variety of equipment they offer
certainly makes me want to go home and mow the lawn. It really does look fun and