VIDEO |
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AUDIO |
TWO SHOT, ANCHORS IN STUDIO.
PUSH IN ON ANCHOR 1. |
ANCHOR 1: |
Each year, more than two- and-a-half
MILLION pieces of traveler’s luggage are lost or
mishandled in the United States alone. Airlines and other
travel organizations are required to keep the baggage for
just a short time, and then they are allowed to auction
off each piece of luggage to the highest bidder.
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ANGLE ON ANCHOR 2. |
ANCHOR 2: |
If you’ve ever experienced the hassle and
frustration of trying to recover lost luggage, and/or you
want to avoid such a problem in the future, there’s a new
Canadian company that has a solution that you should know
about. REPORTER is in Toronto, Canada (or, at specified
airport such as LAX) with a report about
amazingtags.com.
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BEGIN WITH CLOSE SHOT ON BAGGAGE SPINNING
BY ON CAROUSEL. THEN, PULL BACK TO REVEAL
REPORTER NEXT TO LUGGAGE-LADEN AIRPORT BAGGAGE TERMINAL
CAROUSEL |
REPORTER STANDUP: |
Every airline flight across the continent
renders hundreds of pieces of luggage like what’s on this
carousel right now. Many bags look similar and it’s often
difficult to tell them apart.
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CLOSER ANGLE AS REPORTER HOLDS UP COLORED
YARN AND PAPER AIRLINE TAGS |
REPORTER STANDUP CONTINUED: |
Until Amazingtags came along, travelers
could identify their luggage with standard airline tags
like these, tags that came with their luggage, or brightly
colored fabric to distinguish their property from other
passengers.
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SHOT OF LUGGAGE WITH AMAZINGTAG ATTACHED
AT HANDLE. |
NARRATION: |
Amazingtags are custom luggage tags that
provide clear identification of your travel gear, and a
speedy and effective method for recovering your items if
they are lost or misplaced at any point along your
journey.
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ECU ON AMAZINGTAG SAMPLE BEING HELD IN
HAND. |
NARRATION: |
Amazingtags measure four inches in length
by two and three-quarter inches wide, and they are made of
rigid, durable plastic.
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THE HAND TURNS THE AMAZINGTAG OVER TO SHOW
THE IMAGE ON ONE SIDE AND ACCESS CODE PRINTED ON BACK
SIDE. |
NARRATION: |
Each tag is printed using a special
technique known as dye sublimation. Heat and pressure
transfers the ink below the surface of the plastic tags.
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COLLECTION OF EXTREME CLOSE UP SHOTS OF
TAGS FEATURING INDIVIDUAL PHOTO, GRANDKID PHOTO, A FAMILY
PET PHOTO, A COMPANY LOGO. |
NARRATION: |
One side of the Amazingtag features a
photo of yourself, or any other identifying image that you
select to recognize your luggage. Some people choose to
use a photo of their grandchildren, the family pet, or
even a company logo.
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FLIPSIDE ECU VIEW OF CARD DESIGN AND
TRACKING NUMBER INSCRIPTION. |
NARRATION: |
The opposite side of the Amazingtag
provides a tracking number that can only be accessed by
authorized parties, as well as contact information (for
anyone else finding your luggage) on how to report your
items as found.
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TRAVELER EXPERIENCE #1 |
SOUNDBITE: |
1- Relates how his/her vacation was
practically ruined by luggage that was lost and never
recovered/or recovered so late that it caused many
problems on the trip.
2- Feeling of helplessness at the
time, and mistrust of the system now.
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TRAVELER EXPERIENCE #2 |
SOUNDBITE: |
1- Relates similar experience,
perhaps on a business trip. Someone else grabbed his
look-alike bag and didn’t discover it until they were
miles away at their destination.
2- Eager to learn about anything
like Amazingtags that could restore confidence in
traveling experience again.
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REPORTER AT AIRPORT BAGGAGE CAROUSEL |
REPORTER STANDUP: |
The need for a personalized identification
tag to help you easily recognize your luggage on the
airport terminal carousel is just one function of the
Amazingtag.
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CURBSIDE CHECK-IN OR INSIDE COUNTER
CHECK-IN ACTIVITY |
NARRATION: |
When you are traveling, your luggage
changes hands several times enroute to your destination,
beginning with your check-in at the airport.
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CHECKED BAGGAGE BEING PLACED ON CONVEYOR
BELT. |
NARRATION: |
At check-in, your bags move on a conveyor
belt to your airlines’ central outbound sorting point.
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LUGGAGE AS SEEN ON CONVEYOR BELT FROM
INSIDE THE AIRLINES’ BAGGAGE HANDLING POV.
BAGS ARE LOADED ONTO TRACTOR TRAINS THAT TRANSPORT LUGGAGE
TO TARMAC. |
NARRATION: |
Here, luggage is identified by the airport
code sticker and placed on baggage tractors that haul all
passenger check-in items out for loading onto the
aircraft.
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BAGGAGE UNLOADING FROM AIRCRAFT TO BAGGAGE
TRACTOR TRAIN. |
NARRATION: |
The process is reversed for unloading when
you arrive at your destination, but it becomes more
complicated when you have one or more airport transfers
enroute to your final stop.
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MORE LUGGAGE HANDLING ACTIVITY AT AIRLINE
FROM AIRLINE POV (INSIDE BAGGAGE HANDLING CENTER). |
NARRATION: |
Make no mistake about it, the airlines
work very hard to keep track of each piece of your
luggage, but when you have several DOZEN airlines
connecting through HUNDREDS of airports with TENS of
THOUSANDS of pieces of luggage to account for EVERY DAY of
the year, there’s bound to be some items that are lost or
misplaced.
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CLOSE UP ON HANDLER PICKING UP BAG AND
EXAMINING THE AMAZINGTAG. |
NARRATION: |
Having an Amazingtag on your luggage is
the most reliable, and inexpensive way to insure your
property can be identified and located throughout the
entire transportation process.
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TRAVEL INDUSTRY SPOKESPERSON |
SOUNDBITE: |
1- Affirms that while the airlines
are THE pros at knowing how to move millions of pieces of
luggage safely every year, there is no such thing as a
perfect system.
2- An operation like Amazingtags
fills a need that no one else has been able to yet.
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PAUL GOLDSMITH, PRESIDENT OF
AMAZINGTAGS.COM |
SOUNDBITE: |
1- Briefly describes how he
developed the Amazingtags concept.
2- Affirms airlines do a great job,
but there was a need to bridge the luggage identification
and recovery process so that passengers can travel with
more peace of mind, knowing they have an efficient back-up
system in place.
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MED SHOT REPORTER TOSSING PAUL THE
QUESTION |
REPORTER: |
What type of response did you initially
receive from the airline industry about your idea?
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OTS REPORTER ON PAUL |
PAUL GOLDSMITH: |
1- Describes warm response from
industry, and how they are very receptive to the
Amazingtags program and how it can help them better serve
their passengers.
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BAGGAGE CAROUSEL ACTIVITY AT AIRPORT.
A PASSENGER PICKS UP BAG FROM CAROUSEL, SEES AMAZINGTAG
AND SETS IT BACK ON CAROUSEL. |
NARRATION: |
Besides making it easier for you to
identify your luggage when it’s on the airline baggage
carousel, Amazingtags’ distinct and personal markings also
deter other passengers from picking up the wrong bag.
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CONTINUE PREVIOUS SHOT |
NARRATION: |
And, if for some reason your bags do
become lost or misplaced in transit, here’s how the
Amazingtag system works:
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ECU ON INFORMATION LOCATED ON BACK OF
AMAZINGTAG. SCREEN SHOT OF SAME NUMBER IN A
CUSTOMER DATABASE. |
NARRATION: |
Each Amazingtag is specially coded with a
tracking number linked to its owner. There is also
information on the tag regarding how to report the
recovered item by phone or through the internet.
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PERSON HOLDING BAG, DIALS PHONE.
AMAZINGTAG REP ANSWERS ON OTHER END. |
NARRATION: |
When a missing piece of luggage is
reported to Amazingtags.com, they will quickly notify you
by email to make arrangements for recovery.
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OTS OF PERSON TYPING INFORMATION ON THEIR
COMPUTER |
NARRATION: |
And, by accessing your account online, you
can even privately register--in a totally secure
environment--the itinerary for every new trip you make.
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SCREENSHOT OF AMAZINGTAGS CUSTOMER PROFILE
BEING VIEWED BY REP AMAZINGTAGS REP GETS ON
PHONE TO CONTACT CUSTOMER ABOUT RECOVERED BAG. |
NARRATION: |
This enables Amazingtags and the Airline
to expedite any lost and found items directly to where you
are at, during any point of your trip!
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AIRLINE SPOKESPERSON |
SOUNDBITE: |
1- States how they (the Airline)
are interested in anything that can help them serve their
passengers more efficiently and effectively.
2- Amazingtags provides a useful
service that helps bridge the gaps that exist in personal
luggage security.
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STANDUP IN FRONT OF COMMON-LOOKING
RESIDENTIAL HOME |
REPORTER STANDUP: |
Another way that Amazingtags protects you
and your property is by keeping your name and address off
your luggage tag.
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MAINTAIN SHOT. REPORTER REFERS IN GESTURE
TO HOME BEHIND HIM/HER. |
REPORTER STANDUP CONT: |
When you put your name and address, or
phone number on a luggage tag, you may inadvertently be
providing crooks with information that you are
traveling—and that your home is a ready target.
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AMAZINGTAG REP (SAME ONE USED THROUGHOUT
STORY) ACCESSING DATABASE INFO. INSERT
SCREENSHOT WHERE APPROPRIATE. |
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Because all your contact information is
stored by Amazingtags.com on their secure network, and is
only accessible by the airlines or authorized baggage
recovery services, anyone who finds your luggage HAS to go
through Amazingtags to return your property.
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CUSTOMER #1 TESTIMONIAL |
SOUNDBITE: |
1- Began using Amazingtags as soon
as they heard about it.
2- Easy to purchase and use. 3-
Appreciates the peace of mind Amazingtags provide when
they are traveling.
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CUSTOMER #2 TESTIMONIAL |
SOUNDBITE: |
1- Heard about Amazingtags from a
friend who travels a lot.
2- Have had lost luggage problems
in the past, and looked into it. Couldn’t believe how
inexpensive and easy it was to purchase and register. 3-
Wouldn’t travel without them again.
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TWO-SHOT OF REPORTER AND PAUL GOLDSMITH
WITH SOME SORT OF AIRLINE OR AIRPORT ACTIVITY GOING ON IN
THE BACKGROUND |
REPORTER: |
Paul, we keep hearing about how easy
Amazingtags are to purchase and register. Can you explain
how your process works?
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FAVOR PAUL GOLDSMITH. HE
SHOULD BE HOLDING A COUPLE TAGS THAT HE CAN REFER TO,
GESTURE WITH, AS NEEDED. |
PAUL GOLDSMITH: |
[Suggested responses in quotation marks]:
“Certainly. A set of two Amazingtags costs
nineteen-dollars and ninety-five cents in U.S. Dollars.
Every additional tag costs seven dollars and twenty-five
cents. Two years of database registration is included in
the cost of the tags. You can renew your registration
after the initial two years for five dollars and
ninety-five cents per year.”
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TWO-SHOT |
REPORTER: |
Are there any other costs besides what
you’ve mentioned?
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ANGLE ON PAUL GOLDSMITH |
PAUL GOLDSMITH: |
“Yes. Shipping and handling is a set fee
of three dollars and sixty-five cents. We ship everything
by airmail, and under normal circumstances, tags are
received within fifteen business days.”
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TWO-SHOT |
REPORTER: |
Paul, how can people find out more about
Amazingtags and purchase them?
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MAINTAIN TWO-SHOT |
PAUL GOLDSMITH: |
“Our website is WWW-dot-Amazingtags
dot-com. You can purchase the tags with a credit card
through our encrypted and secure server.
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TWO-SHOT, THEN PUSH INTO ANGLE ON REPORTER
AS HE TAKES A FEW STEPS AWAY FROM TWO-SHOT FOR SOLO
FRAMING. |
REPORTER: |
Okay, thanks. ANCHOR and ANCHOR, these
tags also make great gifts for those special people in
your life that travel frequently.
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STUDIO SET. TWO-SHOT OF ANCHORS. |
ANCHOR 1: |
Yes, it seems like these tags would be a
truly AMAZING gift.
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ANGLE ON ANCHOR 2 |
ANCHOR 2: |
(Chuckles) Thanks, REPORTER. Can you see
if you can get ANCHOR 1 a set of these tags? I’m ready to
ship him off to Timbuktu, and he’ll need to make sure his
bags get there with him.
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REPORTER/STUDIO SPLIT SCREEN |
REPORTER: |
No problem, ANCHOR 2.
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ANCHOR 1: |
Alright, alright! REPORTER, what was that
Website address again for our viewers?
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REPORTER/STUDIO SPLIT SCREEN
SUPERIMPOSE:
www.amazingtags.com |
REPORTER: |
WWW-Dot-Amazingtags-dot-com.
A-M-A-Z-I-N-G-T-A-G-S, Dot-com.
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STUDIO SET. TWO SHOT. |
ANCHOR 1: |
Okay. Happy trails, REPORTER.
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MAINTAIN TWO SHOT. |
ANCHOR 2: |
Yes, and I’ll make sure ANCHOR 1 writes
you from Timbuktu.
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