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FUTONS: HIGH STYLE AND VERSATILE

 
 

MEDIA ADVISORY

Decoratorís Demand For Multi-Use Furniture Sparks a Futon Trend

A long-time favorite is making a huge comeback in high styleóthe futon. Designers have answered the demand from decorators for more fashionable and comfortable futon furniture that offers the same versatility with new style.

Affordable, space-saving, multi-use furniture is a must to accommodate active lifestyles. Experts say futons have become Ďrealí furniture with updated styles. They are making their way into living rooms, home offices, office buildings, RVís and on boats. They commonly show up on popular sitcoms, and movie sets.

New trends include technologically advanced mattresses made with latex and visco elastics that sense and respond to a personís body temperature, and frames made of rattan and fine hard woods with covers made from leather and upscale upholstery.

Designers say itís an affordable way to update or redecorate a room while adding space, versatility, and functionality-- with style. In todayís economy where apartments are smaller and budgets tighter, futons provide an economic alternative.

 

THIS SATELLITE FEED CONTAINS:

   B-Roll:

* Footage from Annual Futon and Specialty Expo
* Latex and visco elastic mattresses, leather frames and covers, rattan frames
* Futons in homes, owners sitting on them, someone sleeping
* More futon shots

   SOT:

* TBD futon frame maker
* TBD futon owner
* Pattie MacMillan, X

 

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C BAND: TELSTAR X (C) /TRANSPONDER X /AUDIO 6.2 & 6.8

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Produced for

FOR STORY INFORMATION, CONTACT: Pattie MacMillen (508) 675-6920 or FAI (800) 327-3262

FOR TECHNICAL INFORMATION, CONTACT: Medialink (212) 682-8300

THIS FEED IS FREE FOR UNRESTRICTED USE. A HARD COPY OF TAPE NUMBER (XXXXXX) CAN BE OBTAINED BY CONTACTING MEDIALINK AT 212-812-7040. WE WELCOME YOUR COMMENTS REGARDING FEED CONTENT AND QUALITY.