|| Episode #: 92
Show: Regional 11
Airdates: July - Jan '01 (see
Programming Schedule for specific airtimes)
- A picture is worth a thousand words. In the
fast-paced global market, the problem isn't always a lack of information.
Sometimes, the challenge is to "comprehend" what you "apprehend."
Techni Graphic Systems helps companies "visualize their business"
by providing a full array of goods and services designed to make
information visually accessible. From GIS and specialty software
solutions, to Web Site creation and electronic commerce, TGS provides
access to powerful databases graphically.
When a company contacts our newsroom and says they've got a great
story, and what would it take to get it onto our show, it's no secret
how difficult it has been for most companies to be selected for a
spotlight on Business World News. With almost 300 story submissions
a week, we choose less than 1%. So when Techni Graphic Systems told
us they had an interesting story, we said OK, speak. And we sure got
In today's business climate, everyone feels the pressure of needing
to do more with less. And maintaining status quo is no longer good
enough. Improving your competitive edge is a must in order to be more
effective. So today, we investigate Techni Graphic Systems, a company
that claims to have found a way to make these goals a reality, with
their INDUSTRIAL PINPOINTER, the latest development in aiding the
industrial sales person in efficient and profitable time management.
We have heard that some professionals have dubbed it "The Bible of
Sales". Vic Gideon has the story.
Industrial PinPointer is said to be a tool that generates a visual,
market-defining snapshot of opportunity. It can reportedly increase
the hit-rate of a sales professional dramatically, with sophistication
and accuracy unlike any other database tool. Ask yourself, what happens
to your bottom line if your sales team hits the bulls-eye 30% more
often. Even those breaking into new markets with inexperienced or
out-of-state sales people will be more successful.
The competitive advantage and productivity gains are rooted in map-based
knowledge. The PinPointer was designed to empower its users to define
markets, visually locate more manufacturers and ultimately penetrate
more targets. Data disks or CDs are also available for this directory.
The Industrial PinPointer, as it's called, seems to be a unique tool
that helps the sales professional establish customers. But why is
this story so interesting to us? Because the PinPointer consists of
almost 75% map pages, which pinpoint the location of every company
in the most industrialized areas within each market. Each company
in the PinPointer is also indexed alphabetically and includes the
company name - contact person - products made - address - phone/fax
numbers - SIC code and Number of employees.
Techni Graphic Systems, the company behind this Pinpointer, says it
attempted to make the most detailed and user friendly roadmap to success
available for all markets. So they did just that, and now over 30
Chambers of Commerce have trusted them to publish their manufacturing
directories as PinPointers.
Q.1 What are industrial PinPointers generally used for?
Q.2 What made you decide to do this?
Q.3 What makes PinPointer so different?
The developers of PinPointer say they also provide company information
on CD or disk and can customize a database to meet a client's marketing
needs. They say that Marketing or Sales Managers will have a comprehensive
overall view of a territory and its potential. And as all the information
is also available on CD or disk, it can give a company an instantly
verified database of potential customers. Strategic planning becomes
more effective because each company has been located and pin pointed
with location-based technology.
Q.4 What are some of the industries that use your PinPointer system?
(show graphic of): Industries using Industrial PinPointers:
On Camera: (Close)
Regardless of the industry or individual sales person, PinPointer
is reported to put better information in the hands of sales teams,
increasing their understanding of their markets, while locating every
potential account. The system ultimately maps everything out so sales
people can see Who is Next to Whom. In terms of sales efficiency and
productivity gains, can you live without a laptop or a cell phone
any more? If not, the developers of PinPointer say then you can't
live without a PinPointer either; the benefits, they say, are that
dramatic. I'm Vic Gideon, from Wooster, Ohio, reporting for Business