In this story we look at the creative minds behind the images responsible for
influencing our buying decisions. We see how first impressions play a vital role
in the way Corporate America communicates and packages their products through
in-store advertising displays.
Our lives today are so influenced by our
need to acquire the "newer", the "better", the more "hip" or the more "high tech".
By the images we see from television to print and in the shopping environment,
we're constantly enticed to buy.
To Corporate America, marketing becomes
the key medium by which companies bring their products to the consumer. Today
we take a journey into the heart of a marketing company that engages in strategic
consultation and creative support to the hundreds of companies in America that
make up part of a $7 trillion dollar consumer product industry.
With an abundance of companies all purporting to be the
answer to our needs as consumers, who do we really
believe? Do we try a product out and take an " if the shoe
fits, wear it" type of attitude, or do we simply trust?
the answer lies in the integrity of the companies and their people who develop
the communication programs that speak to each one of us as consumers.
But what do they say? Is it just "buy me, buy me, buy me? Or is it "give us a
try and we√ll make good on you as a long term customer".
Services is well on their way in becoming the Premiere Marketing Solutions provider
in the U.S. As more and more marketing companies in America understand our needs
as consumers, maybe the intended win-win environment between manufacturers and
consumers will eventually become a reality.